Contact

Lauri Walker 
Talent Evolution, LLC 
lauri@talentevolution.com 
858-215-1651 

When

Thursday May 8, 2014 from 9:00 AM to 12:00 PM PDT

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Where

National University Spectrum Business Park Campus 
9388 Lightwave Avenue
San Diego, CA 92123 

 
Driving Directions 

About The Presenters

John Walker John Walker - the Co-founder and Chief Solutions Officer for Talent Evolution. He brings several years of experience in providing social media media marketing solutions to small business clients in a variety of industries. He is passionate about marketing and helping small business owners make sense of the new world of online marketing. John provides expertise in all aspects of online marketing.

Jared Smith is the Co-Founder and Chief Executive Officer of Talent Evolution. An expert in using the power of social media and social networking to build brands, Jared is passionate about helping small business owners take advantage of the many benefits of online marketing. A sought-after speaker, Jared is known for engaging audiences by sharing real-life examples, easily-understood tips and tricks, and an insider’s look at emerging trends, technologies and strategies.

John and Jared  are Constant Contact Authorized Local Expert who has presented workshops on social media marketing nationally to small business groups, chambers of commerce and events such as Small Business Week. Combined they have taught well over 1000 small business owners the ins and outs of digital marketing.


 

Getting Started with Facebook Marketing Hands-on Laptop Training

With 57% of American adults using Facebook – and the majority of them visiting the site every day – Facebook is the largest and most popular of the social media networks. It’s also the most multimedia friendly of the big three; members can easily post text, pictures, audio and video. Many small businesses are finding that leveraging the power of Facebook is a cost-effective way to market their products and services to both existing and prospective clients. This introductory course will guide you through building your Facebook business page and getting off to a good start.

Cost: $139.00

Part 1: Demonstration & Discussion

In the first part of this 3-hour workshop we’ll discuss how to:

  • Set up a Facebook business page and why it’s important
  • Obtain a Facebook vanity URL
  • Make the most of Facebook best practices and trends
  • Evaluate the latest Facebook advertising options
  • Create Facebook campaigns to promote a product or service directly from a Facebook business page

Part 2: Hands-On Lab

In the second part of the workshop you’ll be able to get expert assistance working on your own Facebook business page. You will:

  • Optimize your Facebook business page with content, images and logos
  • Add specialized apps, such as those that allow you to integrate your Twitter feed, email list sign-up form or YouTube page into your Facebook business page
  • Make status updates that will encourage follower engagement
  • Assistance in launching a Facebook “Like Us” campaign

Who should attend: Owners and marketing managers of small businesses that want to get started with Facebook marketing, or who have already gotten started but need help making the most of Facebook as a marketing tool.

Be sure to bring:

  • Laptop computer (not a tablet computer or smart phone) with wireless internet connection
  • Facebook login user name and password

We recommend you also bring:

  • jpg files of your company logo, products and two to three other images that are on your website
  • Your standard introduction to your business “About Us” paragraph

Agenda

8:30am - Registrations Begins
9:00am - Program Begins
12:00pm - Program Ends

Parking is free

Bring business cards, there will be time to network.

UPCOMING WORKSHOPS IN THIS SERIES:

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