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Contact:

Richard Duffy
SAP
richard.duffy@sap.com
+44 020 3287 0984

When

Monday April 4, 2011 at 9:00 AM CEST
-to-
Tuesday April 5, 2011 at 4:00 PM CEST


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Where

SAP Denmark Headquarters
Lautrupsgade 11
Copenhagen 2100
Denmark


 
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SAP Marketing Catalyst Workshop

Copenhagen 

A catalyst is defined as something that causes an important event to happen. In marketing terms that
important event is the consistent growth of your business and the catalyst is your attendance at this workshop.

Working with Richard Duffy, SAP's own Marketing Coach you will be guided through a series of eight core marketing lessons, instructed in the essentials of each lesson and given action items and feedback to help youc omplete each business building step.

Upon completion of the Catalyst Program you will have developed the research and strategy necessary to easily complete and document your company’s marketing action plan.

Each Catalyst program enrollment includes a copy of the Ultimate Marketing system and Marketing Plan Pro powered by Duct Tape Marketing software.

The Workshop/Program Agenda

Session 1 - Target Market - Determining Who Is your Ideal
Target Client & Differentiate and Dominate - Developing
and Communicating your Core Marketing Message

Session 2 - Give Them an Image - Communicating the
Complete Marketing Package
 
Session 3 - A Marketing Kit That speaks to Each Prospect -
Developing Marketing Material that Educate

Session 4 - Marketing Story - Make Meaning By telling your
story & Case Studies & Testimonials - Demonstrating Results
through Real life Client Work
Marketing Machine & Small Business Advertising - Every sale
starts with a lead

Session 6 - Public Relations - Earned Media attention and
Expert status & A Selling System - turn Prospects to Clients
and Clients to Partners

Session 7 - Website Guide - Business Content-based
Website and search Guide

Session 8 - Search Engine Marketing - Generating leads and
Clients from Internet & Blogging for Business - How to Use a
Blog as a Business Marketing tool


Important Registration Information

Only one person per partner company needs to purchase the materials. Additional attendees from the same company only pay the registration fee