ISM-LA Dinner Event

 
Bob Rippel & Phil Ramsdale

"Buying/Selling Freight Services: Lessons from both sides of the table"

What is the best way to buy freight services? What is the sales professional trying to represent and how can you utilize them as a resource? Should you return their calls or accept a meeting? Is freight a commodity or a highly differentiated service? What does the "P" word, aka partnership, mean in this realm? How much information should you divulge? Is it really all about the rate?

Bob Rippel of RJ Learning www.rjlearninggroup.com works with freight companies to develop their selling skills and methodologies, with focus on selling value. He likes to accuse his friend and tennis buddy, Phil Ramsdale of Transport Solutions www.tsllc.com, of trying to commoditize the industry via his structured bid process. Does Phil have a reasonable defense? Come see them duke it out for your benefit and understanding. You will walk away with tangible insight on how to better manage your transportation purchasing process and possibly improve your company's bottom line.

Register Now! We look forward to meeting you. Please pass on this email to a friend.

You do not need to be an ISM member to attend.