Do your newer sales reps and production employees need help creating ads that work for your advertising customers? Do your sales people need to jump-start their creativity? If your answer is yes, sign them up today for Design That Sells, a workshop for newer ad professionals.
Make plans to join us Thursday, Aug. 18, 2016, from 10 a.m. - 12:30 p.m. at SCPA Offices in Columbia, as we cover ways to bring readers into an ad through the use of effective type and art work.
Basic design principles that will be covered include:
• Headlines
• Color choices
• White space usage
• Font choices
• Borders
• Line art vs. photos
• Contrast
• Give ads stopping power
• Turning readers into buyers
This hands-on session is limited to the first 18 people who register. SCPA Executive Director Bill Rogers will lead attendees through ad design basics using award-winning ads from across South Carolina.
This is a free member event.