SCPA Events

When

Thursday October 10, 2013 from 10:00 AM to 4:00 PM EDT
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Where

S.C. Press Association Offices
106 Outlet Pointe Blvd.
Columbia, SC 29210
 

 
Driving Directions 

Contact

Jen Madden
S.C. Press Association
803-750-9561
jmadden@scpress.org
 

You Call the Shots: Create your own
design workshop
 

                      with Ed Henninger, newspaper design expert

You Call the Shots is a bold, new presentation idea offered nowhere else. Leave it to Ed Henninger to break the mold again!

The concept is simple: We ask those attending what topics are most important to them. What questions do you have about news design? What do you most want to know? What design points can we clear up for you?

The 101 topics run the gamut of news design, broken down into the following categories:

Design thinking
Working the page
Working with elements
Working with type
Working with visuals
Working with writers
Working for readers
Odds & Ends
What do you want to know?

That last "What do you want to know" category gives you a chance to call the shots by adding a topic or two to the list.

Check off the items you most want to discuss on this checklist and send it to jmadden@scpress.org. We will then tabulate the returns, placing those topics that gain the most interest at the top of the list at our workshop.

You Call the Shots is a give-and-take session, with Ed checking to see that all questions are answered to satisfaction.

Some of the topics are more about philosophy, design thinking and approach. Others focus more on assembly, design details and getting the job done quickly and efficiently.

Here's a look at just some of the choices:

o Place the visual first.
o Avoiding cutesy labels.
o The many factors in headline hierarchy.
o Please! No quotes in pun headlines!
o Adjusting the color of InDesign grids, guides.
o Creating page models.
o Placing the page number at the outside.
o Check out www.myfonts.com.
o Best type faces for body text.
o Standing head design consistency.
o Remember: "It's only a page."
o The worst color ad ever created.

That's just a dozen of the 101 topics in You Call the Shots. To see the full list, click here.

The beauty of You Call the Shots is simple: It's a way for editors, publishers and others at your newspaper to get the answers to problems that they know they have. They can bring their problems to someone who has the answers. And if Ed doesn't have the answer, you can bet he'll get it, and quick!

Don't sit through hours of looking at someone else's "pretty pages," - cut to the heart of the matter!

You have questions. Ed has the answers.

Cost to attend is $45, which includes a boxed lunch.
Payment options:

  •You can securely pay by credit card here. You'll be prompted after registering your newspaper's attendees.
  •You are also welcome to pay by check. You can select the "Pay by Check" option when checking out and SCPA's address will be listed.
  •If you'd like to be invoiced, simply select "Pay at the Door" and we'll email you a PDF invoice that you can submit for payment later.