What is the first impression you give when clients and prospects see you in their email inbox? And when they see you there, what do they do?

This powerful seminar takes you step-by-step through the keys to effective email marketing: What it really is (and isn’t) and What it can do for your business. You will also learn the five easy steps you must take to harness the power of the inbox:

• Grow a healthy list
• Create great content
• Customize a beautiful, mobile-friendly template that matches your brand
• Get your emails opened 
• Track your results

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us.

Presenter Lynne Marcus, president of Marcus and Company Strategic Communications, presents regularly to organizations in Central Texas to help businesses and non-profits engage customers, members, and prospects with successful email marketing. She is a Master Certified Constant Contact Solution Provider and Authorized Local Expert.