This seminar is for  CEO's, Owners, Sales, Marketing, Social Media Strategists

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together
• What types of additional tools might be useful

Trygve Olsen, BizzyWeb’s Director of Buzz Development, has a wealth of experience in digital marketing after running his own business for five years.  Trygve has extensive experience in website development, branding, organic SEO, SMS marketing and email marketing.  He has been a solution provider for Constant Contact in the Twin Cities since 2010, has been an Authorized Local Expert since 2011 and in 2013 and 2014 was named a Constant Contact All-Star.

Learn from Wendy Blomseth, Mpls/St Paul Business Journal Account Executive and former 10yr. entrepreneur of InBeaute Photography, 2012 recipient of W.I.N.’s Connector Award

Wendy will share how digital strategists and marketing executives use the Business Journal to achieve their goals:

• Read the Minneapolis/St. Paul Business Journal
• Share business intelligence in social media
• Engage in outreach activities via email and social media
• Network with their peers face-to-face and online
• Get publicity for their company and their own personal brand