WHEN:

Thursday, May 28th, 2015
9:00am - 4:15pm PDT

Add to Calendar 

WHERE:

BCIT Downtown
555 Seymour Street
8th Floor - Room 840
Vancouver, BC V6B 3H6

 
Driving Directions 

CONTACT:

Guy Steeves
Constant Contact - Vancouver Metro
877-508-3419

Dave Watson
dave@extracontact.com

Kelly Baumbach
kelly@wsinetpresence.ca

Cheryl MacNaughton cheryl@peaktopeakmarketing.net

JOIN US FOR ALL FREE SEMINARS!


THURSDAY, MAY 28TH
9:00am - 4:15pm PDT
(arrive at 8:30am for coffee & networking)


BCIT Downtown
555 Seymour Street, Vancouver, BC
Room 840


PLEASE BRING BUSINESS CARDS FOR NETWORKING

Lunch will be on your own.

9:00 - 10:15am PDT

SUPERCHARGE EMAIL NEWSLETTERS AND LEVERAGE SOCIAL MEDIA 
Presented by: Dave Watson, eXtra Contact
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month-there's a lot to keep up with. And there are only so many hours in each day.  The number of marketing options and possibilities can feel overwhelming

This seminar will help make sense of the noise.  We'll talk about how to:

  • Make the most of combining Email and Social Media
  • Get your messages opened and read, shared and socially visible
  • Permission-based Email marketing monetizes your Social Media activities.
  • Use simple tools to engage with your existing customers, prospect, and supporters
  • Take advantage of the fact that: your next best prospects are your customer's friends or contacts.

10:45 - 2:15pm PDT

HOW TO GET ON THE FIRST PAGE OF GOOGLE + 40
WAYS TO BUILD A CASL COMPLIANT EMAIL LIST
Presented by: Kelly Baumbach, WSI Digital Marketing

Having an interested and qualified list of contacts that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this seminar we will show you 40 easy ways to grow your contact list while adhering to CASL laws!
  • Why someone should join your contact list and what’s in it for them  
  • How to ask people to join your list “face-to-face”
  • How to use social media, your website or your blog to grow your list

Additionally, being seen by Google search is crucial to your website and brand's visibility. We will discuss how to:

  • Understand Search Engine marketing options
  • How to choose to invest between Paid, Organic and Local search
  • How an SEO campaign works
 

2:45 - 4:15pm PDT

REPUTATION MARKETING + SOCIAL MEDIA MARKETING 101
Presented by: Cheryl MacNaughton, Peak to Peak Marketing

Reputation Marketing is now one of the most important aspects of marketing for your small business. Do you look at reviews before you make a purchase with a business?  With mobile devices and directories peoples are writing their opinions with reviews and stars.   Do you know what your business star rating is online?  If you have poor reviews or no reviews it is hurting your business. 

  • The difference between reputation management and reputation marketing. 
  • How to receive a free instant reputation marketing report to see what your online business reputation rating is across the internet.
  • How you can take control of your brands online reputation and build a 5 star reputation online.
  • And more!

Also, you’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there?  We’ll show you the benefits of using each social network, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.  In this presentation you will learn the following:

  • A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
  •  How to tell which network is right for your business
  •  What kind of content to create and post
  •  Why social media & email marketing must be used together
  • And more!