WHEN:

Thursday, April 23rd, 2015
9:00 A.M. - 3:00 P.M. PDT

Add to Calendar 

WHERE:

BCIT Downtown
555 Seymour Street
8th Floor - Room 483
Vancouver, BC V6B 3H6


 
Driving Directions 

CONTACT:

Guy Steeves
Constant Contact - Vancouver Metro
877-508-3419

Dave Watson
dave@extracontact.com

Kelly Baumbach
kelly@wsinetpresence.ca

JOIN US FOR ALL SEMINARS!


THURSDAY, APRIL 23RD
9:00am - 3:00pm PDT
(arrive at 8:30am for coffee & networking)


BCIT Downtown
555 Seymour Street, Vancouver, BC
Room 843


PLEASE BRING BUSINESS CARDS FOR NETWORKING

9:00 - 10:15am PDT

THE LASTING POWER OF E-NEWSLETTERS: SUPERCHARGE EMAIL AND LEVERAGE SOCIAL MEDIA
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month-there's a lot to keep up with. And there are only so many hours in each day.  The number of marketing options and possibilities can feel overwhelming

This seminar will help make sense of the noise.  We'll talk about how to:

  • Make the most of combining Email and Social Media
  • Get your messages opened and read, shared and socially visible
  • Permission-based Email marketing monetizes your Social Media activities.
  • Use simple tools to engage with your existing customers, prospect, and supporters
  • Take advantage of the fact that: your next best prospects are your customer's friends or contacts.

10:45 - 12:00pm PDT

GETTING STARTED WITH (OR REVITALIZE) EMAIL MARKETING

 In this live demonstration you will learn how to best use an Email Marketing tool and how to incorporate ‘proven best practices’ along the way.

 You'll learn “How to create a great newsletter”:

  • How to modify an email template with your branding
  • How to build a permission-based list and upload it
  • How to add a sign-up box to your website and social sites
  • How to use social media features to reach and engage a broader audience
  • Increase Your Open Rates with great Subject lines

1:00 - 2:00pm PDT

ARE YOU NOW KING OF PERMISSION CASL?

Are you collecting names  and email addresses from new contacts, customers or other audiences?  Are you unsure if what you are doing complies with the new Canadian anti-spam legislation (CASL), which came into effect July 1, 2014?

We will figure out how to make the practical requirements of marketing your business or organization work with the new legislative requirements in Canada:
  • Defining permission: both express and implied;
  • What you can do today to build a thriving email list of interested recipients;
  • Ideas for getting all of your implied consent recipients to expressed consent before they expire;
  • And more.
In 60 minutes, you'll get the tips and tactics to help you be CASL-compliant and build your business. Bring all your questions.


2:15 - 3:00pm PDT

40 WAYS TO BUILD YOUR EMAIL LIST

Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this webinar we will show you 60 easy ways to grow your contact list today!
  • Why someone should join your contact list and what’s in it for them  
  • How to ask people to join your list “face-to-face”
  • How to use social media to grow your list
  • How to grow your list on your website or blog