WHEN:

Thursday, February 26th, 2015
9:00 A.M. - 3:00 P.M. PDT

Add to Calendar 

WHERE:

BCIT Downtown
555 Seymour Street
Room 840
Vancouver, BC V6B 3H6

 
Driving Directions 

CONTACT:

Guy Steeves
Constant Contact - Vancouver Metro
877-508-3419

Dave Watson
dave@extracontact.com

Cheryl MacNaughton
cheryl@peaktopeakmarketing.net

JOIN US FOR ALL SEMINARS!


THURSDAY, FEBRUARY 26TH
9:00am - 3:00pm PDT
(arrive at 8:30am for coffee & networking)


BCIT Downtown
555 Seymour Street, Vancouver, BC
Room 840 


PLEASE BRING BUSINESS CARDS FOR NETWORKING

9:00am - 10:15am PDT

The Lasting Power of E-Newsletters: Supercharge Email and Leverage Social Media
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month-there's a lot to keep up with. And there are only so many hours in each day.  The number of marketing options and possibilities can feel overwhelming

This seminar will help make sense of the noise.  We'll talk about how to:

  • Make the most of combining Email and Social Media
  • Get your messages opened and read, shared and socially visible
  • Permission-based Email marketing monetizes your Social Media activities.
  • Use simple tools to engage with your existing customers, prospect, and supporters
  • Take advantage of the fact that: your next best prospects are your customer's friends or contacts.

10:45am - 12:00pm PDT

Getting Started with (or Revitalize) Email Marketing

In this live demonstration you will learn how to best use an Email Marketing tool and how to incorporate ‘proven best practices’ along the way.

 You'll learn “How to create a great newsletter”:

  • How to modify an email template with your branding
  • How to build a permission-based list and upload it
  • How to add a sign-up box to your website and social sites
  • How to use social media features to reach and engage a broader audience
  • Increase Your Open Rates with great Subject lines

1:00pm - 1:45pm PDT

Reputation Marketing

Reputation Marketing is now one of the most important aspects of marketing for your small business. Do you look at reviews before you make a purchase with a business?  With mobile devices and directories peoples are writing their opinions with reviews and stars.   Do you know what your business star rating is online?    If you have poor reviews or no reviews it is hurting your business.   

Reputation Marketing is the blend of Reputation Management and Brand Marketing. 

In this presentation you will learn the following:

  • The difference between reputation management and reputation marketing. 
  • How to receive a free instant reputation marketing report to see what your online business reputation rating is across the internet.
  • How you can take control of your brands online reputation and build a 5 star reputation online. 
  • We can take your 4 and 5 star feedbacks and reviews and put them into social media for broader reach.
  • We can turn the written reviews into professional video’s and distribute them in social media.
  • Provide you with a password protected dashboard with all the information about your feedback reviews in real time.
  • Help you change the culture of your staff to be more aware of the impact online reviews.

2:15pm - 3:00pm PDT

Social Media Marketing 101

 This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts.

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Core concepts introduced include:

- A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest

- Within each network: 
  • How to tell if it’s right for your business  
  • What kind of content to create and post  
  • Etiquette  
  • How to tell if your content is working  
  • Suggestions on what to do next 

- Why social media & email marketing must be used together