BrandYOU: How to Out-Amazon Your Competition

                                                                                                                                            About the Session: 

Amazon has set consumer expectations at an all-time high: a seemingly frictionless transaction, “free” two-day shipping, and effortless returns. In this session, Bill Petrie will not only show you how to beat amazon (and industry-specific online rivals) at their own game, but also how to deploy many of those same tactics in your own organization to crush your traditional competition.

Actionable Takeaways

1. Discover the inherent weaknesses of online competitors and how to exploit them for your own advantage
2. Learn the four ways to vanquish the traditional competition by leveraging the best practices of amazon
3. Master three ways to create an amazon-like experience for your target audience that will build long-term loyalty

About Bill Petrie:

Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president.

Bill is featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the most popular podcast in the promotional products industry, unScripted.  Bill has extensive experience defining brand strategy, coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. 

Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the immediate past president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is the incoming president of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement. 

Registration Fees: