Business Planning Webinar Series - Your Business Plan - Roadmap to Success - 5 Wednesdays 

Your Business Plan  – Roadmap to Success is a 5 part Webinar Series to help you to develop an active and effective business plan.  

This is a class series focusing on implementing Business Planning for Your Company – not just learning about it!

• Wednesdays:  February 15, 22, 29, March 7, 14, 2012
• 1:00 PM Eastern (12:00 PM Central, 11:00 AM Mountain, 10:00 AM Pacific
• Presenter: Linnea Blair

February 15 – Your Business Plan - Roadmap to Success - FREE Bonus Session
This webinar is an overview of the benefits of developing a business plan in gaining increased control over business operations and improved opportunities to step back and work ON rather than IN the business. You will learn the key steps required to create a plan document for your business and how to use it.  We’ll cover:
•    What’s in a business plan
•    How a business plan helps you manage your business
•    How to prepare a business plan
•    How to use your business plan

February 22 – Your Business Plan - Your Business Model
The business model section of your plan addresses your reason for existence, what you bring to the marketplace and the structure of your operations.  We’ll start with your company direction, why you are in business, and what you want to achieve.  Then we’ll look at your vision for the future of your company and then define the goals and objectives that will help you create that future.  In this class you will work on the first section of your business plan to:
•    Define your vision and your mission
•    Describe your value proposition
•    State goals and objectives
•    Explain the structure of your operations

February 29 – Your Business Plan - Your Financial Plan
 Your financial plan shows you and your potential investors that your business has sustainability in the short term and profitability over the long term to achieve your vision and provide a good return on investment for the shareholders in your company.    A budget and projections help you to understand your financial picture and with regular monitoring will help you to recognize potential problems and take appropriate action to keep your business solvent and profitable.  In this session you will learn how to:
•    Define your financial assumptions
•    Create a Budget/Profit Plan
•    Show Financial Projections for future years
•    Do a cash flow projection
 
March 7 – Your Business Plan - Your Marketplace
Marketing is a key component of your business plan and the parts of the plan that deal with marketing are a Market Analysis and a Marketing Plan. We’ll help you to develop Market Analysis that shows your understanding of the market, your customers and your competitors. You will then create a Marketing Plan to present the strategies to develop the leads for achieving the sales forecasts you are projecting. 
•    Define your market
•    Analyze your market and industry
•    Identify your marketing and sales strategies
•    Describe your advertising and promotional activities

March 14 – Your Business Plan - Your Executive Summary - plus Q & A Session
An Executive Summary is a condensed version of your entire business plan and is written last after you have developed all the other components of your plan.  It’s important to consider who will be reading your plan and speak to them.  You want to tell the story of your company and your vision of the future in such a way that is clear, engaging and fully supported by your data.   In this final class you will:
•    Discuss components of the Executive Summary
•    Learn tips for writing an effective Executive Summary
•    Participate in a Q&A session about anything covered in previous classes

There is “homework” for this class! Be prepared to spend time between classes working on your social media action steps.  Classes will be recorded, so if you miss a session, you will be able to download the audio recording of the live class and listen to it later.

Your Investment in this Webinar Series is just $167! 

 Bonus #1 I'll give you a business planning guide and template

Bonus #2 I'll review your homework and give you feedback on your plan

Testimonials for Linnea’s Classes and Workshops

“Linnea is a great speaker for a workshop. She has a thorough understanding of her subject and presents it in an easy, relaxed manner that all can understand and take back home and implement into their business.”

“Thank you for sharing your time and expertise with our business alliance group. Your presentation was excellent and I hope it inspired everyone to put together a formal business plan.”