Digital Marketing Trends in 2018 for Small Businesses & Non-Profits
Digital marketing is changing thanks to improved lead attribution techniques, widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact your business or organization in 2018? How can you capitalize on these trends to get an edge on your competition?
What you will learn:
• New developments in lead attribution and ROI measurement
• New developments in landing page measurement technologies
• The latest big data and marketing automation trends
• Website usability trends
• Content Marketing best practices
• Mobile marketing trends and tips
Stuart Atkins is the owner and founder of Atkins Marketing Solutions, a digital marketing agency in Orange, CA. He’s a search marketing specialist, marketing consultant, author of two books, speaker, and Adjunct Professor of Marketing at Cal State Fullerton's Mihaylo College of Business and Economics. He brings over 30 years of marketing experience to every seminar
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(Registration/Check-in 5:30 to 6:00 PM)
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