Location:
Yorba Linda Public Library
18181 Imperial Highway
Yorba Linda, CA 92886
Driving Directions
Walk-ins Please Bring A Business Card
A no-charge event sponsored by:
SBA/SCORE
5 Hutton Centre Drive, Ste 900
Santa Ana, CA 92707
www.score114.org
Marketing and Promotion....Finding Your Niche
Learn how to identify and attract customers to your product or service by finding their real wants and needs. Learn how to get your message to those target customers. Determine why they should want to buy from you and how to make them keep coming back. We will look at methods to create and build awareness, generate a sale and encourage repeat business.
Marketing, Promotion, Advertising and Sales are synergistic, but need to be understood separately for maximum effect. In this workshop you will learn exactly what they are and how to use them in your plan.
Carl Woodard of SCORE presents this workshop. During his extensive career, Carl marketed, managed and sold many of the country’s largest food brands, such as those of Hunt Foods: Hunt’s Tomato Sauce, Swiss Miss Cocoa, Wesson Oil, Orville Redenbacher’s Gourmet Popping Corn, etc. In this workshop, Carl will help you determine who your primary target customers are and how to plan your marketing approach to attract them. Sign up and reserve your space today!
Limited seating, save yours
SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin or disability