When

Thursday July 21, 2016 from 9:00 AM to 3:00 PM EDT
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Where

Knight Conference Center at the Newseum 
555 Pennsylvania Avenue NW
Washington, DC 20001
 

 
Driving Directions 

Parking: Entrance to parking is located on C Street, just past the Group Entrance. For information go to www.newseum.org, select Visit at the top of the page, followed by selecting Getting There. For additional information, please call Monumental Parking at 202-833-9357.

Contact

Kimberly Petersen 
Capital Region USA 
804-562-0168 
kpetersen@capitalregionusa.org 

Thank you to our sponsor


Get the latest news on international arrivals & air service developments, social media trends, tips for hoteliers, attractions & DMOs & the CRUSA 2017 international marketing plan.   Registration includes lunch and complimentary admission to the Newseum.

Agenda:

9:00am Register, Refresh & Network!

9:30am Conference begins

Welcome - Liz Fitzsimmons, Managing Director of the Division of Tourism, Film & the Arts with the Maryland Department of Commerce 

CRUSA Data DiveEsra Calvert, Director of Research, Virginia Tourism Corporation
Bringing the data to life to illuminate your International strategy

Welcoming the World to the Washington, DC RegionMike Stewart, Vice President, Airline Business Development, Metropolitan Washington Airports Authority
An update on air service initiatives at Washington Dulles International Airport
 
Break

Breakout Sessions 
  • Dark Social and Messaging: What Google Analytics Can't Tell You
  • Ask the Experts: International Tips for Hotels, Attractions & DMOs
  • Leverage the Power: CRUSA’s 2017 International Marketing Plan
    Lunch & IPW 2017/Destination DC Global Marketplace Updates 

    Breakout Sessions
  • Meet CRUSA's Overseas Reps 1 on 1  
  • Dark Social and Messaging: What Google Analytics Can't Tell You
  • Leverage the Power: CRUSA’s 2017 International Marketing Plan

  • 2:30pm Prizes followed by your complimentary visit to the awesome Newseum! 
    Or save your complimentary Newseum admission for any two consecutive days through 2016.
    July 21, 2016 at the Newseum, Washington, DC
    9:00am Register, Refresh & Network!
    9:30am Music lead in to CRUSA sizzle video (Miles) 
    9:35am Welcome - Diane Bechamps, Vice President Marketing, Virginia Tourism Corporation and CRUSA Chair 
    9:45am Opening Presentation – CRUSA Data Dive
    Bringing the data to Life to illuminate your International Strategy, Esra Calvert, Director of Research, Virginia Tourism Corporation
    10:30am Welcoming the World to the Washington, DC Region 
    An update on Air Service Initiatives at Washington Dulles Int’l Airport, Mike Stewart, Vice President, Airline Business Development, Metropolitan Washington Airports Authority
    Break
    11:30am Breakout Sessions:
     Dark Social  
     Hotels, Attractions & DMOs panel
     Leverage the power – CRUSA’s 2017 Partner Marketing program
    12:30pm Luncheon 
    IPW 2017/Destination DC Global Marketplace Updates – Claire Carlin/Robin McClain
    1:30pm Breakout sessions repeat:
     
     Meet the CRUSA reps 1 on 1  
     Dark Social
     Leverage the power – CRUSA’s 2017 Partner Marketing program
    2:30pm Prizes followed by your complimentary visit to the awesome Newseum!
    July 21, 2016 at the Newseum, Washington, DC
    9:00am Register, Refresh & Network!
    9:30am Music lead in to CRUSA sizzle video (Miles) 
    9:35am Welcome - Diane Bechamps, Vice President Marketing, Virginia Tourism Corporation and CRUSA Chair 
    9:45am Bringing the data to Life to illuminate your International Strategy, Esra Calvert, Director of Research, Virginia Tourism Corporation
    10:30am Welcoming the World to the Washington, DC Region 
    An update on Air Service Initiatives at Washington Dulles Int’l Airport, Mike Stewart, Vice President, Airline Business Development, Metropolitan Washington Airports Authority
    Break
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    11:30am Breakout Sessions: Dark Social  
     Hotels, Attractions & DMOs panel
     Leverage the power – CRUSA’s 2017 Partner Marketing program
    12:30pm Luncheon 
    IPW 2017/Destination DC Global Marketplace Updates – Claire Carlin/Robin McClain
    1:30pm Breakout sessions repeat:
     
     Meet the CRUSA reps 1 on 1  
     Dark Social
     Leverage the power – CRUSA’s 2017 Partner Marketing program
    2:30pm Prizes followed by your complimentary visit to the awesome Newseum!