Telling Your Story on a Shoestring Budget - Part 3 - Video 

When: Wednesday December 2nd - 2:00-5:00pm

Where: MRAC Office Suite - 2324 University Ave Suite 114 St Paul, MN 55114

Does your organization have a compelling story to tell and dynamic events to promote, but lack the staff and budget to get the word out? Presenters in this 4-part series will offer tips on doing more with less. You’ll learn how to make smart use of free and low-cost tools and resources, including social media, local print media and video.

Did you know that videos are shared 1200% more than links and text combined? And a web site is 50 times more likely to appear on the first page of search engine results if it includes a video!*  Video is one of the fastest growing drivers of social media and marketing. When should organizations hire a professional videographer, and when can they use video crafted on their own mobile device? Learn how to attract new audiences with video, and how to assess the return on that investment. * Source: http://blog.hootsuite.com/how-to-use-social-video-for-marketing/

 Session topics will include:

• Professional vs. DIY video:  For what purpose(s) should organizations use professional video, and what’s acceptable DIY?
• Video hosting, documentation and work samples - how to acquire, store, and protect video  (Vimeo vs. YouTube) - when should it be publicly accessible?
• How much does it cost to create a video and what’s the ROI for giving campaigns, attracting new audiences, etc?

Presenter Bios

Hlee Lee is a community-based, globally minded storyteller in the Twin Cities. She is a photographer, videographer, communications professional, and production specialist with a passion for telling community-based stories with a global twist. Lee holds a Bachelor of Arts degree in broadcast journalism from the University of St. Thomas and has more than ten years experience working with nonprofits and storytelling. She has never been one to shy away from a challenge. When presented with a challenge or opportunity there are two things she keeps in mind: How does this align with my mission—to help and serve the community, while doing what I love and enjoy?

Ben McGinley is a self-taught video producer in the Twin Cities. He has a performance and writing background, and has a history of making weird theater and dance films with his wife, choreographer and writer Laura Holway. Together they also co-curate a living room performance series called Small Art. Occasionally, he works with GTC Dramatic Dialogues as a facilitator for issue-based talkback theater on college campuses nation-wide. And more recently he began producing a podcast story series about addiction and recovery called Thirty Minutes in Front of a Vending Machine. He’s obsessed with serial television, cooking, and his wife and his little boy, Fox Carroll.