Creating a Volunteer Social Media Team

Creating a Volunteer Social Media Team
Wednesday, May 6, 2015, 2:00 p.m. to 4:30 p.m
Metropolitan Regional Arts Council, 2324 University Ave W., St. Paul, MN 55114
Facilitated by Steve Boland

Social media management can be a full-time job, but rarely can small arts groups afford that kind of staff time to really use the tools to engage donors, recruit program volunteers, or advertise a performance in channels where people spend their time. Creating a social media team which mixes staff, board and other volunteers can really extend a nonprofit’s reach. The challenge then becomes managing all that effort in real time for measurable goals (often referred to as conversions in measurement tools like Google Analytics).

This session will dive deep into Hootsuite as one tool to manage scheduled posts, author roles, and monitoring channels for engagement. Ensuring consistent voice across authors and scheduling some posts for review will be discussed, as well as a brief overview of other platforms such as Tweetdeck and Buffer. This training assumes a basic level of social media acumen.Recommended Hootsuite primer available here: http://mashable.com/2013/09/18/hootsuite-beginners-guide/.

Steve Boland is a nonprofit leader with expertise in building strong communities, creating effective financial and evaluation strategies, and using technology to further nonprofit fundraising and operational goals. Steve has over 20 years of nonprofit and public sector experience, including executive director positions at Saint Paul Neighborhood Network, Summit-University Planning Council, and Greater Frogtown Community Development Corporation. He holds a Master of Nonprofit Management from Hamline University and serves on the Board of Directors for Outfront Minnesota. You can often find his leading-edge industry opinions in publications of Nonprofit Quarterly, Community Tech Knowledge, and the Minnesota Council on Foundations.

The session is free but we ask that you register in advance. Please contact Shannon Forney if you need special accomodations to attend.