Where
Metropolitan Regional Arts Council2324 University Ave W.
MN Center for Psychology Conference Room
St. Paul, MN 55114
Driving Directions
Email EQ for Fundraising & Engagement
Email EQ for Fundraising & Engagement: Tips to Tap the Arts Supporter's Brain
Tuesday, December 2, 2014, 2:30 p.m. to 4:30 p.m
Metropolitan Regional Arts Council, 2324 University Ave W., St. Paul, MN 55114
Presented by Cary Walski and Kevin Jagoe
In the land of online fundraising, it's email, not social media, that brings in the most donations. What can your arts nonprofit do to maximize the persuasive impact of the fundraising messages you send out?
This fun, interactive training will help you examine how to craft donation appeals that tap into the "emotional" brain of donors. Research has yielded surprising results about what does, and does not motivate people to give when they receive an email from a nonprofit. Attendees will learn easy-to-implement strategies to optimize both the look and language of fundraising e-campaigns. The session will also discuss ethical considerations when using emotionally-charged content to persuade audiences.
Cary Walski is the owner of Copilot, a web development company specializing in nonprofits. Cary has a background in psychology and 10 years’ experience in the technology and online communications field. She also serves as membership chair for the Young Nonprofit Professionals Network of the Twin Cities.
Kevin Jagoe has been working with nonprofit organizations and community-minded small businesses for nearly a decade. His work has included website design and development as well as multichannel communications strategy for organizations with limited budgets and few (or any) dedicated communications staff.
Tuesday, December 2, 2014, 2:30 p.m. to 4:30 p.m
Metropolitan Regional Arts Council, 2324 University Ave W., St. Paul, MN 55114
Presented by Cary Walski and Kevin Jagoe
In the land of online fundraising, it's email, not social media, that brings in the most donations. What can your arts nonprofit do to maximize the persuasive impact of the fundraising messages you send out?
This fun, interactive training will help you examine how to craft donation appeals that tap into the "emotional" brain of donors. Research has yielded surprising results about what does, and does not motivate people to give when they receive an email from a nonprofit. Attendees will learn easy-to-implement strategies to optimize both the look and language of fundraising e-campaigns. The session will also discuss ethical considerations when using emotionally-charged content to persuade audiences.
Cary Walski is the owner of Copilot, a web development company specializing in nonprofits. Cary has a background in psychology and 10 years’ experience in the technology and online communications field. She also serves as membership chair for the Young Nonprofit Professionals Network of the Twin Cities.
Kevin Jagoe has been working with nonprofit organizations and community-minded small businesses for nearly a decade. His work has included website design and development as well as multichannel communications strategy for organizations with limited budgets and few (or any) dedicated communications staff.