LOCALS - Clarity, Impact and Passion:  How to Talk about What You Do in the Arts! 

Clarity, Impact and Passion:
How to Talk about What You Do in the Arts!
Thursday, October 23, 2014, 9:30 a.m to 1:00 p.m,
Metropolitan Regional Arts Council, 2324 University Ave W., St. Paul, MN 55114
Presented by: John Capecci, Capecci Communications Inc.

You are passionate about the arts--that's a given. But how do you convey that passion to others and ignite theirs? How can your day-to-day communication create excitement, increase engagement, and capture the value of what you do, in a few words?
 
This lively, interactive workshop is geared toward polishing the language you use to answer the Big Question, "So, what does your arts organization do?" You'll learn a number of approaches to making your everyday conversations crisper and more compelling. You'll try out new language and get immediate feedback. And you'll walk out with a toolbox of ideas and strategies for talking about the impact and value of your organization.Through exercises and discussion, you'll explore: using metaphors and "evocative shorthand;" finding differentiators to set your work apart from (or in relationship to) others; engaging listeners at the level of emotional benefits; and casting your listeners in the world of your work. You'll learn how to personalize communications, match your stories to your audiences, and a create a story-valuing culture within your organization.
 
This session is presented by the Metropolitan Regional Arts Council. The session is free, but we ask that you register in advance. Lunch and a continental breakfast are included. 

John Capecci is a communications trainer, educator and co-author of the book, Living Proof: Telling Your Story to Make a Difference. He is the owner of Capecci Communications, which provides custom training programs, consulting and writing services to a wide variety of individuals and organizations. www.capeccicom.com  

What is LOCALS? LOCALS -Leaders of Community Art Locations and Spaces is a professional network of art center, arts council, community theater, community education, parks and recreation, and other leaders who provide opportunities for people in their communities to participate in the arts. The monthly workshops provide an opportunity to network, share best practices, and learn around timely topics designed to strengthen organizational management and arts programming.