LEVERAGE YOUR BRAND VOICE AND CASE STATEMENT TO QUICKLY ENGAGE DONORS AND DRIVE RESULTS
We know you don't always have time to think strategically about your brand. Yet, when you have the right brand, everything falls into place. You easily deliver on your brand promise, your team has more pride in their work, and you build credibility, trust, and loyalty with your donors. All of this makes reaching your fundraising goals that much easier.
In this workshop, we will focus on the intersection of brand and the case statement.
PART I: BRAND DEMYSTIFIED
PART II: THE CASE STATEMENT: THE MOST IMPORTANT PIECE IN YOUR FUNDRAISING TOOLKIT. LEAVE THEM WANTING MORE
ABOUT THE PRESENTERS
Lani Faith, MMFT
Director of Resource Development, Bridge Meadows
Lani is a natural architect of ideas and systems—both human and information. A strong collaborator skilled in the start up phase of new and revitalized projects, her professional experience includes nearly two decades in higher education administration, development, marketing, event management and various leadership positions in the not-for-profit sector.
A solutions-focused thinker, Lani currently serves as Director of Resource Development for Bridge Meadows—an innovative, intentional, intergenerational housing community in Portland where adoptive parents, foster children and Elders find a true home built with love and shared vision of a better tomorrow. Words matter to Lani and she delights in discovering opportunities to create momentum to craft common language that resonates with a mission.
Lani has a Bachelor degree in Psychology and Sociology, and a Master's in Marriage and Family Therapy.
Jennifer Ruwart, MBA
Agency Director Roger That
With a career spanning 20 years and four continents, Jennifer has helped dozens of entrepreneurs, businesses and nonprofits bring their visions to life. A true collaborator, Jennifer has developed dozens of brands, executed business and marketing strategies, designed community involvement and entrepreneurship programs, written numerous training curriculum, developed new revenue streams and directed the launch of cutting-edge and award-winning online media platforms.
Jennifer co-founded Roger That after a spending nearly a decade as a leader in the nonprofit sector where she was instrumental in the rebrand of The Arc of Multnomah County, Entrepreneurs Foundation of the Northwest, World Pulse and Global Press Institute. In her current role, Jennifer helps companies achieve brand clarity and consistency in order to build customer preference from the first impression. This is critical because consumer brand impressions are formed instantly and are slow to change.
Most recently Jennifer has led the rebrand of Oregon MESA, Cascade AIDS Project, Women of Achievement Awards presented by the Oregon Commission for Women, Oregon STEM and Opera in the Park.
Jennifer has a Bachelor degree in Psychology from the University of Kansas and an MBA in International Business from Schiller University in Madrid, Spain.