Presenter: Brennan Wood, The Dougy Center for Grieving Children & Families
Year-end fundraising is a key time to raise money while supporters are in a generous mood and are looking to make tax-deductible donations before the end of the year. To make the most of this season of giving, you need to have a clear fundraising plan to guide you. In this session, you will learn the components of an effective end of year campaign.
Learning Objectives:
1. Learn the components of an effective end of year campaign, including direct mail, online giving, and events.
2. Learn to maximize existing donor relationships during your end of year campaign.
3. Leave the session with ideas to implement a new end of year campaign or with a plan to revise an existing campaign.
Presenter Bio:
Brennan Wood is the Chief Development & Communications Officer for The Dougy Center, The National Center for Grieving Children & Families. Brennan recently led a team of staff and volunteers in completing a 4 million dollar capital campaign to rebuild The Dougy Center’s home and is currently embarking on a second phase of the campaign in order to increase program capacity. Brennan has worked in professional fund development since 2005 and graduated from the University of Montana with a B.A. in Psychology. She is thrilled to be a member of the Willamette Valley Development Officers Board of Directors. Brennan loves to share her passion for mission-focused fundraising with others!