Contact
Leslie Sturgeon
Women Inspiring Women
Cost:
Early Registration:
Members: $30.00
Non-Members: $40.00
Registration After June 16, 2014
Members: $40.00
Non-Members: $50.00
leslie@womeninspiring.com
603-744-0400
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A Women Inspiring Women Event
Grow your business by creating content that captivates, messages that convert,
and a community that brings them back for more! Join us for this
two-part marketing workshop - it is one of the best things you
can do for your business!
Networking and refreshments: 9:30 to 10:00
Come early and meet fellow business professionals! Session times are approximate!
Session #1 - 10:00 to 11:00
Blogging and Content Development for Online Marketing Success
Creating and promoting great content that your customers want to access and share is the key to long-term online marketing success. Excellent, unique, and shareable content, placed in front of the right audiences, can position your website high up in search engine results, can put you in front of customers when they are ready to buy, and can keep them coming back to your business, time and time again.
Learn how a simple blogging strategy can put you in front of the right customers at the right time, and propel your business to tremendous growth, all without spending a fortune on advertising.
We will discuss: the do's and dont's of content development, creating a strategy to meet your goals, streamlining your efforts to maximize time and resources, topics to help you get started TODAY! And the 4 features your blog MUST have to be successful (and the few you don't need!).
Break - 11:00 to 11:15
Continue your networking and fuel up with some coffee!
Session #2 - 11:15 to 12:30
Email & Social Media Marketing to Attract & Retain Clients
This session is designed to give small businesses and nonprofit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing.
We will discuss: What type of content to use in your campaigns, how to get more people to stop and read your messages, how to get more action - or reaction to your messages and offers, why using images on social media channels creates higher engagement, and why your content should be mobile-friendly.
You’ll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money.
ABOUT OUR SPEAKER . . .
MELISSA ALBANO-DAVIS
Grapevine Marketing
Melissa Albano-Davis, the principal of Grapevine Marketing, a web development and inbound marketing firm, helps businesses reach the right customers with the right message. She is certified by Google, Hubspot, and Constant Contact. Melissa has over 10 years experience in marketing services and consulting, and a degree in marketing from Northeastern University. Grapevine Marketing’s inbound programs have helped their client cut their costs and multiply their sales with trackable results. Learn more about Melissa and Grapevine Marketing HERE.
About Your Host:
Women Inspiring Women is proud to be New Hampshire's largest organization
for women's empowerment, personal development, business resources and networking.
Events are frequently held in the Lakes Region, Seacoast, Concord, Manchester and
Nashua areas, along with their signature event - the NH Conference for Women in November!
This community was founded in 2007 by award-winning entrepreneur Leslie Sturgeon.
Visit our website at www.womeninspiring.com.