INWPGC and INDC Present: "Increase the Pace and Scale of Your Major and Planned Giving Efforts"
featuring Greg Warner, founder of Market Smart
Wondering how you can do more with less while still capturing your share of the massive transfer of wealth everyone keeps talking about?
Don’t worry. You CAN succeed — with engagement fundraising!
In this live presentation, MarketSmart CEO & Founder, Greg Warner, pushes aside all the confusing and expensive buzz words you’ve struggled with in the past. Words such as “age-based targeting” and “multi-channel marketing.” Instead, he uses simple terminologies and a lot of visuals to explain how to engage with more major planned giving prospects (even if you have a low budget and very limited resources) resulting in tremendous rewards that will support your organization’s mission for generations to come.
During this live presentation you’ll learn:
- Inexpensive ways to market major and legacy gifts
- The similarities between marketing relationships and real relationships
- The four stages of the marketing funnel for major and legacy gifts
- New concepts in legacy and major gift marketing that get results
- How to use engagement fundraising to manage the consideration process
- How to construct the perfect offer to inspire more donor engagement
Agenda
11:30 – Lunch and networking
11:50 – Business meeting
Noon – Presentation
1:00 – Adjourn
About our speaker:
Greg Warner, Founder and CEO of Market Smart
Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more money more efficiently.
MarketSmart's innovative products and services use Internet tracking technologies to help fundraisers focus on the donors that are most likely to support their organizations with large, major or legacy gifts. In 2013, Greg coined the phrase "Engagement Fundraising" to encapsulate his breakthrough fundraising formula for achieving extraordinary results.
His firm, MarketSmart, has successfully assisted a wide array of clients including UCLA, Sierra Club, The Smithsonian, City of Hope Cancer Research Center, The California Academy of Sciences, The Navy-Marine Corps Relief Society, Human Rights Campaign, Human Rights Watch, The San Francisco Opera, Save The Redwoods Foundation, Ocean Conservancy, The United States Holocaust Museum, and too many others in every sector to list.
MarketSmart’s unique suite of products helps fundraisers zero-in on the donors most likely to make a major or legacy gift. These game-changing Internet tracking technologies score each prospect’s level of engagement with a charity online in order to help fundraisers prioritize who should be contacted most urgently.
Organizations implementing his systems and strategies have been able to revamp their approaches to major gift and planned gift marketing to raise millions of dollars in donations at lower costs and more efficiently than ever before.
Greg’s experience in commercial sales and marketing is what gives MarketSmart a unique perspective into the consultative selling process. That’s why his team knows how to effectively partner sales strategies with lead generation, lead qualification, cultivation and other marketing initiatives.
A graduate of the University of Maryland with a BS in Journalism-Marketing/Advertising (cum laude), Greg is an accomplished oil painter, guitarist, drummer and singer/songwriter. He coaches loves to watch his son’s wrestling meets and travels thousands of miles each year to watch his daughter ride ponies competitively. Greg lives with his wife and two children in Bethesda, Maryland. He answers his own phone and can be reached easily at info@imarketsmart.com..