Build Your Business Brand

How unique is your product or service? If you aren't clear, neither is the public!

Learn how to build the brand that will differentiate your business. Presenter Kristelle Siarza will teach you how to create a communications plan that has impact:

1. Branding through Relationship Building

2. Global Brands and Correlation to Relationship Building

3. Four Step Process of How to Build a Brand

4. Challenges in Building a Brand

5. Measurement of Brand Success

6. 14 Ways to Create YOUR Brand

Kristelle will show you how to build a brand to differentiate yourself. As you identify and articulate your unique value proposition, you will more effectively leverage platforms with a consistent message and image to achieve a specific goal.

You will learn how to identify a promise with your experience and build a relationship brand. There are many challenges to overcome with building a brand, but you will eliminate these challenges by creating a communications plan that has clarity, consistency and constancy.

Kristelle Siarza is a digital communications and marketing specialist with over 15 years of experience. In 2014, after 11 years in agencies and marketing/ comms departments, she founded Siarza Social Digital – a 360 degree digital communications firm that pivots on innovation, curation and creativity.

Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for the tech, tourism, hospitality, and B2B markets. Her social media and content strategies have helped clients generate millions of impressions and win local and national recognition. As a Filipino-American, she is one of Albuquerque, NM’s youngest business owners of minority status and one of the New Mexico’s rising stars. In 2016, Kristelle was honored as one of NM’s ‘Forty Under 40,’ and Siarza Social Digital was honored with a ‘Flying 40 Falcon Award’ as one of the fastest growing companies in the state.

At SCORE Albuquerque, we help small businesses grow from start-up through maturity by providing lifelong learning opportunities for business owners. Clients develop their own path to small business success by accessing one-on-one mentoring, workshops and Business Owners Councils and a national network of resources. Our team of over 30 experienced entrepreneurs, business owners, corporate executives and managers are trained mentors who help clients gain clarity to take the next step.