AFP Greater Madison Chapter Breakfast
& Annual Meeting

Register Now!

Donor Retention: Current Rates are Plummeting!
What Can Every Fundraiser Do to Reverse the Trend!

This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute.  The dismal news in this report can and should be an eye opener for every non-profit engaged in fundraising.

We will focus on what can be done about retaining donors based on the principles of Dr. Adrian Sargeant, the world renowned authority on building donor retention and donor loyalty! Dr. Sargeant’s principles are based upon years of research conducted in the sector and can be used by any organization whether you are a one person shop or a large department.  We will show examples of his principles in action via various technology tools.  The results can be astounding when put into daily use.  As Adrian states “even a small change in retention of 10% can DOUBLE the lifetime value of your current donors!”

You will be surprised at how simple it can be! 

Learning Outcomes...participants will:

• Be familiar with donor retention tools and donor loyalty techniques
• Be familiar with current research on these tools and techniques in the nonprofit sector
• Learn how exciting and fruitful the use of these principals, based on the extensive research of Dr. Adrian Sargeant, can be to fundraising results

About the presenter: 

Jay B. Love is the CEO and Co-Founder of Bloomerang.  The organization serves the non-profit sector only with cutting edge technology tools built upon best practices for fundraising and communications.  He has served this sector for 34 years and is considered the most well known senior statesman whose advice is sought constantly. 

Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years.  Jay and his team grew the company to more than 10,000 non-profit clients charting a decade of record growth.

Prior to starting eTapestry, Jay served 14 years as Vice-President of Sales then President and CEO of Master Software Corporation.  MSC provided a widely used family of database products for the non-profit sector called Fund-Master. 

He is a graduate of Butler University with a B.S. in Business Administration.  Over the years he has given more than 2,500 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.

He is current Member of the AFP Ethics Committee and former member of the AFP International Board.  He was the Founding Chairman of NPower Indiana, Founding Member of Tech Point Foundation and Founding Member of the AFP Business Member Council.   He is a former board member of The Lilly School of Philanthropy at IU and Gleaners Food Bank.  Jay currently serves on the board of Conner Prairie Interactive History Park, The Butler University Innovation Fund, The United Methodist Foundation of Indiana, and The Fundraising Effectiveness Project.

He and his wife Christie, the former Executive Directive for the Lawrence Township Schools Foundation, served as Co-Chairs for the Indianapolis Fort Harrison YMCA 2011 Capital Campaign and are the proud parents of three children as well as six grandchildren.

AFP Greater Madison Cancellation and Refund Policy

In order for AFP Greater Madison to confirm meals and seating with the venue, cancellations must be received in writing via email or U.S. mail at least 48 business hours before the start of an event to be eligible for a full refund. No refunds will be made for requests received after that time, or by other means.  You may always send an alternate to an event without additional charge.
Refunds will be issued in the same form payment was made. Please allow two weeks for processing.
To request a cancellation, send an alternate, or make other changes to your registration, please contact the Chapter Administrator at: admin@madisonafp.com or AFP Greater Madison, P.O. Box 45046, Madison, WI 53744.