Contact
Erin L. Richardson, AFP Greater Madison Chapter AdministratorAssociation of Fundraising Professionals
admin@madisonafp.com
608-224-9092
When
Deadline to Register is July 14th!
How to Watch
At Your Office or Home!Download at your desk
On Wednesday, July 15, you will receive a link to view the webinar at your convenience. Note, the webinar is not live, but recorded.
AFP WEBINAR - Find High Capacity Prospects Hiding in Plain Sight
You will receive the webinar link in an email after registration for the event closes. You will be able to download and listen to the content from your desk at your convenience. Access to the webinar will be available for at least 2 weeks after it is sent.
Presenter: RACHEL MUIR, CFRE
Do you believe you have donors in your file with the capacity to do major gifts who aren't? Most organizations have high capacity donors hiding in plain sight. A whopping 40% of donors in a recent study admit to having greater capacity than they are giving. But how do you connect the dots? What data do you have to inform you? Chances are you have valuable observational data about your donors not being mined. Today's technology allows us to collect and analyze a plethora of data about our donors. How can you leverage it efficiently to find your prospects, deepen your relationship with them and upgrade their giving? Whether you're a one person shop or large organization, you'll walk away with insights to uncover your hidden gems and grow them into major gifts. As a special bonus participants will receive a free guide of "25 tools and tips to find prospects."
Learning Objectives: At the conclusion of this session, participants will learn: The 3 core types of data for prospecting (giving, marketplace and observational) The low hanging fruit of basic prospecting strategies and approaches for small shops How digital tools like video can dramatically enhance prospecting The myth of the giving pyramid and critical insights into midlevel donors
Target Audience: This presentation will be tailored to reach all audiences with low cost, low tech tips for small shops and sophisticated technology tips for larger organizations that are more advanced.
Learning Objectives: At the conclusion of this session, participants will learn: The 3 core types of data for prospecting (giving, marketplace and observational) The low hanging fruit of basic prospecting strategies and approaches for small shops How digital tools like video can dramatically enhance prospecting The myth of the giving pyramid and critical insights into midlevel donors
Target Audience: This presentation will be tailored to reach all audiences with low cost, low tech tips for small shops and sophisticated technology tips for larger organizations that are more advanced.
About the Presenter:
Rachel Muir, CFRE is a fundraising consultant, speaker and trainer transforming nonprofit professionals and organizations into successful, confident fundraisers. When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.
Web Conference Cost: (price reflects one download purchase per person)
AFP Member- $19.00
Non-Member- $29.00