Contact
Erin L. Richardson, AFP Greater Madison Chapter AdministratorAssociation of Fundraising Professionals
admin@madisonafp.com
608-224-9092
When
Deadline to Register is February 10th!
How to Watch
At Your Office or Home!Download at your desk
On Wednesday, February 11, you will receive a link to view the webinar at your convenience.
AFP WEBINAR - Integrating Planned Giving into Your Campaign/Major Gifts Program
You will receive the webinar link in an email after registration for the event closes. You will be able to download and listen to the content from your desk at your convenience. Access to the webinar will be available for at least 2 weeks after it is sent.
Presented by Brian Sagrestano, JD, CFRE
We mayDuring this session, Brian will describe the findings of his research with Robert Wahlers on changing generational cohorts as published in their book The Philanthropic Planning Companion: The Fundraisers' and Professional Advisors' Guide to Charitable Gift Planning, (Wiley 2012), part of the AFP Fund Development Series and winner of the 2013 Skystone Partners Prize for Research in Philanthropy. In particular, Brian will focus on how changing generational cohorts have created a need for non-profits to move to an integrated, philanthropic planning process when working with top level prospects, utilizing annual giving, major/campaign gifts and gift planning tools to meet donor needs while maximizing philanthropy.
Learning Objectives - At the conclusion of this session, participants will:
Understand the behavior differences of generational cohorts and how they impact philanthropy Be able to apply generational differences to their fundraising approaches with individuals
Have new tools to maximize revenue from existing prospects of all different generational cohorts
Target Audience
This presentation should have content for all fundraisers regardless of experience level.
About the Presenter:
Understand the behavior differences of generational cohorts and how they impact philanthropy Be able to apply generational differences to their fundraising approaches with individuals
Have new tools to maximize revenue from existing prospects of all different generational cohorts
Target Audience
This presentation should have content for all fundraisers regardless of experience level.
About the Presenter:
Brian M. Sagrestano, JD, CFRE is a thought leader and sought after speaker on planned giving. Through his work as President and CEO of Gift Planning Development and as a partner at Constellation Advancement, he has helped hundreds of non-profits build new gift planning programs as well as dramatically improve the performance of existing efforts.
Web Conference Cost: (price reflects one download purchase per person)
AFP Member- $19.00
Non-Member- $29.00