2019 Fall Issue Forum

What Do Consumers Really Want?! 

This is NOT your father's PDMP Issue Forum! If you are a regular attendee of PDMP’s traditional Dairy Issues Forum, hold on to your hat...in fact, don’t even bring your hat... because the November 7th Issue Forum is nothing like our usual programs and you don’t want to miss it!

Instead of hearing from dairy production experts, you will hear directly from the other end of the chain during a live consumer focus group and a panel of experts who know them best. And instead of touring a dairy farm after the program and lunch, you will visit consumers...not cows...in their natural environment; at one of the Mid-Atlantic's most popular and fastest growing grocery retailers.

Pennsylvania's dairy industry is in an all-out effort to find a way to sell more PA milk. But the only way to identify a competitive advantage, or drive demand for PA dairy, is to pin point what the market wants; to fully understand the needs and wants of consumers...of varying ages, genders and lifestyles...so we can respond with innovative strategies that satisfy those needs.  

On November 7th, get way off the farm and away from the cows...and get into consumers' heads; whose decisions are impacting your milk's market and your farm's future. Find out, straight from the urban/suburban consumers' mouths, where they get information about the food they choose; what drives their purchasing decisions and what doesn't. You will be surprised by what you see and hear!