IBA2016 - June 14-15
iHotel & Conference Center - Champaign, Illinois
REGISTRATION OPEN THROUGH JUNE 7TH!
New for 2016- Opening Night IBA President's Reception, Chairman's Dinner, and a Night of Awards!-June 14th
IBA2016 kicks off at 6 pm with the President's Reception at 6 pm followed by the Chairmna's Dinner at 7 pm and a night of awards as we salute IBA's 2016 "Vincent T. Wasilewski Broadcaster of the Year" Beth Neuhoff, IBA's "W. Russell Withers Jr. Broadcast Pioneer" Ben Kinningham, and IBA's "Lifetime Achievement Award" honoree Dick Rakovan.
Opening night can be added to any registration or purchased ala carte for $50 and is included with the Two-Day Pass at $149.00.
BMI Provides Opening Night Entertainment-Skye Claire
Skye Claire will be performing as part of IBA's Opening Chairman's Dinner, tickets are still available for $50 per person.
Beth Neuhoff Named IBA's 2016 Vincent T. Wasilewski "Broadcaster of the Year"
The Illinois Broadcasters Association (IBA) has selected Beth Russell Neuhoff, CEO of Neuhoff Communications, as its 2016 “Vincent T. Wasilewski Broadcaster of the Year,” an award she’ll be presented during the Chairman’s Dinner on opening night of IBA’s annual convention, June 14-15 in Champaign-Urbana.
Well known in both Illinois and national broadcast circles, Ms. Neuhoff, is CEO of Neuhoff Communications, a privately held broadcast and digital media company with a focus on Midwestern markets including Bloomington-Normal, Danville, Decatur, and Springfield, Illinois. Ms. Neuhoff is an elected Director of the NAB, serving as Second Vice-Chair of the Radio Board, representing NAB Radio’s 17th District, a district which includes the entire state of Illinois.
Ben Kinningham is Newest W. Russell Withers, Jr., IBA Broadcast Pioneer
It can be said that for decades, Ben Kiningham did more to keep Illinois citizens informed of state government news than anyone else. His career spanning 40 years involved covering US Presidents and international dignitaries to Illinois leaders and numerous issues affecting Illinoisians for dozens of stations across the state. For years, he also hosted the public television show Capitol View.
Ben will receive the IBA’s W. Russell Withers, Jr., “Broadcast Pioneer Award” on opening night, June 14th of IBA2016, to be held at the iHotel, Champaign, Illinois.
Dick Rakovan to Receive Lifetime Achievement Award
The Illinois Broadcasters Association board of directors has announced plans to award its fourth-ever Lifetime Achievement Award at its upcoming June 2016 Conference to legendary radio broadcaster and industry representative Dick Rakovan, having just ended a 20+ year career with the Radio Advertising Bureau.
BMI is Bringing LOCASH!
LOCASH, the hotest country music duo climbing the charts will appear at IBA's Silver Dome Awards.
Silver Dome Reception begins at 6 pm,
Dinner and Awards at 7 pm. BMI provides the sweet ending to dinner with LOCASH over dessert.
Tickets are $50 per person and available by clicking the REGISTER NOW!
here
iHotel & Conference Center
1900 South First Street
Champaign, IL 61820
Reservations: conference rate of $132.00 plus applicable taxes.
Training Camp Registration Now Open
Registration open until June 7, 2016 Individuals and small groups register using the button. Email dgray@ilba.org. for a group form.
Ready to Report to Camp?
Ready to attend the Silver Dome Awards?
Go straight to registration or scroll below for session descriptions
Sales "Training" Sessions
THERE IS SUCH A THING AS A FREE LUNCH! - 11:45 AM
This makes the price of the $40 Seller Pass the best deal of the Day!
All Sellers who purchase the $40 ticket are entitled to this FREE LUNCH, yes, LUNCH and LEARN with this entertaining lunch with plenty of time to network and visit with your station...and competitors!
Lunch is included with all One-Day and Two-Day tickets.
RADIO SESSION: The Power of Your Personal Brand - 9 am
Are you using digital tools to their fullest? Social Media? Online video testimonials? A marketing blog? Personal website? See examples from top billers, get tips on how to create an image as an expert marketing consultant, and learn to build a marketing campaign for your professional brand.
Trainer: Brandeis Hall, RAB
RADIO SESSION: Back to Basics and Beyond - 9 am
Back to Basics and . . . Beyond! Trainer Jeff Schmidt, RAB
The New Fundamentals of Selling Broadcast Advertising. At the end of this fast-paced, highly-detailed session, sellers will have new skills and gain proven trategies for selling new business and upselling current advertisers. By understanding the fundamentals and patterns, sellers will have less stress and frustration and find greater reward and fulfillment.
In this session you’ll learn why ideas sell better than sales people, the secrets that today’s new breed of sellers are using for success. Discover the four keys to unlocking the full potential of advertising and whyit’s important to become known for what you know instead of what you sell
Trainer: Jeff Schmidt, RAB
RADIO SESSION: How to Close More Digital Sales - 10:30 am
Learn how to evaluate the digital footprint of a Client and determine their needs before you presribe a solution. You will learn how to best assess the needs of our prospects and how to develop the best solution.
Trainer: Steve Weaver, GrowthWeaver.com
RADIO SESSION: Integrated Marketing Solutions - 2:45 pm
Combining on air, online, on site and on demand advertising opportunities maximizes advertiser results and station revenues. The process starts with a thorough CNA and concludes with an integrated campaign recommendation. We’ll outline a process that will increase your number of orders and the size of each.
Trainer: Jeff Schmidt, RAB
DIGITAL SESSION: Mobile Monetization - 9 am
The session will provide a high level overview of the current landscape in terms of 3rd party mobile monetization (programmatic, backfill/remnant, native). We will share some case study as to what is working best, which demand vendors are being most aggressive with their pricing and what new native offerings can help grow your mobile revenue without cannibalizing your existing demand stack.
Trainer: Keith Bonnici, GM, Lakana, LLC Learn more about http://www.lakana.com/about.html
DIGITAL SESSION: What's Programmatic? - 10:30 am
Attendees will learn about the rise of programmatic advertising in a way that will sensibly frame their conversations with customers. They will learn about the inception of programmatic advertising - where it came from, where it’s heading, and what market forces drove it to be a $14.8 billion dollar industry in 2015.
Trainer: Scott Hoffman - President, Yashi
DIGITAL SESSION: Everybody Wants Some-Grabbing Programmatic Dollars - 1:15 pm
Attendees will learn about cutting edge solutions offered by companies like Yashi (amongst others) that enable traditional media sellers and buyers to participate in the programmatic space. There will be a heavy emphasis on video, display, and mobile ad formats. We will also provide an in-depth example of the Digital Mirror product that is now deployed in multiple markets.
Trainer: Scott Hoffman - President, Yashi
TV SESSION: Overcoming Advertiser Objections to Buying Broadcast - 9 am
Trainer Brad Seitter will present positioning on the common misperceptions advertisers have when considering broadcast. Session will include key talking points on DVR viewing, multi-screen viewing, Hulu and Netflix numbers, cost to reach one person with different forms of media, digital offerings and much more. This is the most requested session at many state broadcast conferences.
Trainer: Brad Seitter, TVB
TV SESSION: 2016 Auto Overview - 10:30 am
Automotive Trainers Steve Sturm presents an overview of the 2016 auto market including indentifying sales opportunities, pacing, historic new car launches and what to expect for 3rd and 4th quarters. Session includes open Q&A. This is your opportunity to interact with a Tier 1 brand marketer.
Trainer: Steve Sturm, TVB
TV SESSION: Successful Tips to Close Big Business - 2:45 pm
Trainer Brian Wexler provides insight from around the country on how to prospect, prepare, present and close big business. Sellers will walk away with proven strategies to close the "whales" in your market. This session will help sellers of all skill levels put more money in their pocker and in turn make money for the station.
Trainer: Brian Wexler
TV SESSION: Understanding TV vs Digital Measurement and the Media's Impact on Voters - 1:15 pm
Session presents findings from tow significant analysis. Part 1: Want to know the truth behind the You Tube numbers and digital measurement? TVB has prepared this presentation to unwind many of the common measurement misperceiptions advertisers have comparing digital to TV.
Part 2: Which media did noters deem as having the most influence throughout their voting decision stages? How did this differ by age? TVB's Voter Funnel study has the answers.
Trainer: Hadassa Gerber, CRO at TVB
EXPERT PANELS: One Millions Dollars of Real Ideas in One Hour - 10:30 am
ONE MILLION DOLLARS of real ideas in just one hour. Four out of state broadcasters will share actual ideas that generated a collective $1,000,000 in local market revenue in the past year. Hear how they did it, how you can do it and hit the streets tomorrow with these ideas. No session will return a higher ROI than the ONE MILLION DOLLAR IDEA Panel at IBA 2016.
Trainers: Mark Trotman, Mkt Mgr, Eagle Communications, Hutchinson, KS
Brian Green, President/GM, Neuhoff Media, Lafayette, IN
J. Chapman, Woof Boom, Muncie, IN
and a surprise panelist!
EXPERT PANEL: Broadcast Adversiting Works!-Clients Speak - 1:15 pm
"Hear from local direct clients who regard their radio partners as indispensable members of their own team. An opportunity to interact with three wildly successful clients who year after year have utilized the power of radio beyond just running spots. This is taking relationship selling 101 up into graduate school. The fourth member of the panel is huge radio fan, a 20 year street seller who changed careers and purchased a successful local agency."
Trainers: Dennis Rieken, Dick Van Dyke Appliance World Springfield, Decatur, Bloomington, Champaign. Cory Swanson, Swanson's Roofing "The Roofing Dog". Tonya Kochan Green Media. McDonald's Vermilion County.
EXPERT PANEL: Legal, Legislative & Regulatory - 7:30 am
GMs invited to attend Power Breakfast Buffet, opens at 7 am
Advertising is now the focus of tax reforms and new taxation. IBA’s legal team discusses the future of advertising, drone usage in news, and compliance for 2017. Buffet breakfast will be served.
Trainers include: IBA Lobbyist Michael McClain, IBA Legal Counsel Don Craven, Dennis Wharton, NAB Government Relations and Scott Flick, Pillsbury Winthrop Shaw Pittman, LLC.
Need information on the newest rulings on Overtime Pay? Pillsbury's Scottt Flick will present the latest information on this hot topic!