Registration Now Open!

Registration open until June 10, 2015.  Individuals and small groups register using the button. Email dgray@ilba.org. for a group form.

 Plan Your Trip to Normal (in your own time machine)

IBA2015 promises to be inspiring with a line-up of speakers and presenters, presenting in laboratory style fashion.  Breakout sessions, listed below, take place on June 17th.  Arrive on June 16th to add the Chairman's Dinner including Hall of Fame and Broadcast Pioneer Awards for an additional $40.

Sellers Pass: Attend sessions only $20  

Mangers:  All Day Pass - $99 includes sessions, luncheon, banquet.  

New for 2015: Arrive early for the IBA Chairman's Dinner - IBA Hall of Fame Award and the IBA/ W.Russell Withers, Jr., Pioneer Awards, can be added to any registration for $40.

Roe Conn to Open IBA2015
 8:30 am Opening Session

 He's worked in both radio and television in Chicago and will deliver his humor and comedic approach to being a broadcaster today.  

Session is open to all attendees with a Seller Pass or an All-Day Pass and includes coffee and breakfast pastries.

Conn, a radio host on WGN-AM is also a contributor to ABC 7's Windy City Live morning show.

Sales Laboratory Staff

IBA speakers and presenters will take attendees into the future of the broadcasting industry in fourteen sessions listed below.  

RAB Advanced Radio Sales Skills Workshop, Potter & Hall

This all day workshop is for experienced salespeople ready to become the best they can be.  Session covers how to brand yourself, develop in-bound marketing programs that turn strangers into cusomers.  You will never think of prospecting in the same way, learn to uncover client needs using latest customer-centric research, hear the latest in digital advertising and marketing.  Session begins at 9:30 am and runs through 4:45 pm. RAB certification will be issued at end of completed course.

 Jeff Schmidt, Sparque    

 LAB:  Advanced Consulting Skills, 11:15 am

Selling is a contact sport, you have to be talking to the right contacts, sking them the right questions, when you find a problem-present your solution/proposal in a way that connects with your customer. Learn these advanced consulting skills that set you apart from the competition. 

LAB:  Building Relationships Your Competitors Can’t Steal, 2:00 pm 

Salespeople and customers are busier than ever. The harsh reality is that your last meeting with the customer is the relationship. Every meeting, every interaction has to strengthen and deepen the business relationship.  In complex business-to-business selling, anything that feels like manipulation weakens or destroys business relationships.                

Adam Armbruster, Auto Expert

 LAB:  Automotive Dealer  “Tier Zero”  9:30  am

 Learn proven methods for dealerships to create television, digital, and mobile advertising sales success.  Hear what dealers need from you right now, their business concerns, and learn how to get the "big meeting".  Win through client leadership in the #1 revenue category.

  LAB:  Selling All Three Screens for Exceptional Results,   2:00 pm

Mobile Geo-Fencing, the killer application for local clients, Mobile display tactics taht make money, and Why your digital, beats their digital!  Adam presents Triangulation and what that means, why it works and more!

Paul Weyland

  LAB:  Local Direct Broadcast Sales 101, 9:30 am

 Discover how to make basic local direct selling easy, logical, natural and fun. 

 LAB:  To Sell the Truth, 3:30 pm, for Radio/TV/Sales/Production 

Paul shows you how to develop a long-term local direct campaign that advertisers simply cannot resist, teaches you how to sell an advertising strategy that mirrors the client's own sales methods, No more cliche commercials that don't work. No more tired on-air promo. 

Holland Cooke

  LAB:  I Tried Radio and It Didn't Work, 9:30 am

  Those are the six dreaded words no radio advertiser seller wants to hear!  Holland presents proven techniques for sellers that write their own commercial copy that PRODUCES RESULTS.  Actionable Do's & Don'ts you can implement now. 

Jeff Schmidt

 LAB:  Advanced Consulting Skills, 11:15 am

Consultative selling is the norm today. But how do you get time-starved business people to give you enough face time to do need’s analysis? A questionnaire won’t cut it. You have to bring information to trade, then new tools that “real consultants” use. You will get that and more in this immediately actionable program.

 LAB:  Building Relationships Your Customers Can't Steal, 2:00 pm

Salespeople and customers are busier than ever. This makes face-to-face meetings precious and critically important. The harsh reality is that your last meeting with the customer is the relationship. Every meeting, every interaction has to strengthen and deepen the business relationship

John Potter, RAB

LAB:  Integrated Marketing Solutions Providers, 11:15 am

Combining on air, online, on site, and on demand advertising opportunities maximizes advertiser results and station revenues, and outline a process that will increase your number of orders and the size of each.

Tom Ray, TV Sales Expert, Doyle & Associates

  LAB: Marketing to the Boomer Consumer, 11:15 am

 Boomers control 70% of all disposable spending in the US.  Tom will share deep insights  on how to market to this all important audience.

  LAB: Better Creative = Better Results, 3:30 pm

 Understanding what makes an ad work can be the difference in having clients who re-sign instead of resign! 

All Star Panel:  Holland Cooke, Brandeis Hall, and J. Pat Miller      LAB:  Quick, Actionable, Sales Ideas to Make $$ Selling Digital, 3:30 pm

Paul Weyland has just agreed to join Holland Cooke and J. Pat Miller on this panel.  Afterall, when it comes to really great ideas....Paul Weyland has some of the best!  RAB's Brandeis Hall will moderate and you can begin using these new ideas on the ride home!

Steve Van Dinter, "The Gadget Guy"

  LAB:  Changing Landscape of the Living Room, 3:30 pm

Consumers are adopting new media and technology faster than ever befor. TV's "Gadget Guy" will look at the changing landscape of the living room and show off some of the latest technologies to keep you ahead of the curve.  Session is designed for any station staff using new technologies from the sales department to the news department.  Production staff and News staff with Silver Dome Banquet tickets can arrive early and attend this technology session at NO EXTRA CHARGE.

Legal, Legislative & Regulatory Panel, 3:30 - 5:30 pm

GMs, Ops Managers, Station Managers and Owners are encouraged to attend this end of the day session that takes a deep look into the current and future state of the broadcasting industry.  .

Panelists include:  Don Craven-IBA Attorney; Kurt Hansen-AccuRadio, Mike McClain-IBA Lobbyist, Kelly Williams-NAB Engineering, Richard Zaragoza-Pillsbury Law and Paul Brenner of NextRadio.

Session will cover all you need about the industry's legislative climate in Illinois and across the country.  Paul Brenner joins Kurt Hanson to discuss the "Future of Internet Radio" and "Next Radio" updates.