Get Better, Build Clients, Learn New Skills, Increase Sales, Earn More Money at "Training for Success"

Register for IBA2014 until June 11, 2014.  Individuals and groups of up to 25 persons may register below using the REGISTER button.  Registering your station and need a form to fill out?  Request a group form to save time by emailing dgray@ilba.org.

 IBA's One-Day Training Trip to Champaign 

IBA's one-day sales conference "Training for Success" brings the best training staff in the industry together in one location.  Whether you are new to the media sales game or are a returning veteran you will benefit from this intense training day.  It's tough out there and media sellers need to be operating a peak performance to maximize their opportunities.

IBA2014 sessions are designed to help you get better, build clients, understand your clients, learn new skills to identify new opportunities, increase sales and earn more money in 2014.

Registration rates have been held the same for the last five years as sellers attend all breakout session for just $20 each. At this low price, this ticket does not include meal events but does include all snack and refreshment breaks. All mangers and anyone staying for the entire day attends for $99 which includes all sessions and all meal events. Registration details available by clicking the registration button below.

Sessions begin at 8:30, June 18th

 Pioneer Award Breakfast  with Illini Basketball Coach John Groce

 8:30 am Opening Session

 There's no "i" in team except at the iHotel where attendees gather in the Illinois Ballroom for the Coach's message on how to practice and train for success.  This motivating opening session will not only honor two Illinois Broadcast Pioneers, but will motivate your sales team to get the most out of their training experience at IBA2014.  Opening session is included with the Sellers Pass and the All Day Pass.

  Two Broadcast Pioneers Honored

Two Central Illinois Broadcasting icons will be honored as the 2014 IBA   Broadcast Pioneers.

Jim Turpin, Former Voice of the Illini and current WDWS Morning Show Host along with WCIA Weathercaster Judy Fraser will have their careers recognized during the opening session.

Jim Turpin, "A Penny for Your Thoughts"

Judy Fraser, Long-time Weathercaster, WCIA-TV

IBA2014 Training Staff

 Scott Heath                                         Vice President & Station Manager, KSWB-TV, San Diego

 This innovative thinker is coming in from California to share his station's  success selling the entire tool set available to media stations.  Tribune  Company has granted permission for Scott to share his ideas with our  Illinois stations.  Designed for television but relevant to radio.

"Managing and Leading Forward-What is the Difference"

Session is for the registered managers.  Whether you are a GM. LSM, NSM, or any type of manager, this morning session is for you. 

"Two Types of Days, Good Days and Great Days"

Let's make it a great day by attending this afternoon session for media sellers!

 Chris Lytle                                                                                                 The Accidental Salesperson

 The last time Chris attended an IBA event the crowd spilled out into the  hallway.  This time, Chris and his associate Jeff Schmidt will be appearing  in the largest training room.  This duo will conduct two training sessions  with one devoted to Radio Sales Success Expander and one to the Seven  Concepts of the Leadership Institute.

"The 7 Key Concepts of The Leadership Institute"

Designed for those managers that would rather lead a sales force than manage a sales force.   Session reviews the "rules of coaching" you violate at your own risk, how to set new standards to surpass old limits, how to shovel the piles when they are small, and what mentors do and why you need to do more!  Lytle shares the real role of sales management and why you need to get on the same page as well as how to manage people through massive changes in the media landscape.   Walk away with the secrets of motivation that motivational speakers don't speak about....but Lytle does at IBA2014! 

  Jeff Schmidt                                                                                       The Accidental Salesperson

 "Radio Sales Success Expander"

 Relationship Metrics? Jeff and Chris will talk about your relationship with  your clients, their relationship with their customers, and more.  With all of the  relationship talk....you're going to love this session!  

Session covers the importance of a repeatable sale process, getting real advertising results that lead to repeat business, how to effectively differentiate yourself from the media competition, plus Four Words You Never Want to Hear.  This is the "Master's Course" in advertising results!  

 Tom Ray                                                Doyle & Associates

 "Driving Results in a Four Screen World"

 Tom shares what it takes to help your LOCAL advertisers earn greater results in our four screen world.  Session covers top digital trends in 2014 along with sound traditional advertising and markeitng strategies.  You'll learn three critical elements to successful campaigns and the local advertising mistakes to avoid.    These are the NEW Rules for LOCAL Advertising.

"Common Mistakes Your AE's Continue to Make"

Are your sellers making the same mistakes?  The Jim Doyle & Associates team of consultants are seeing the same mistakes in their thousands of calls with AE's each year.  Tom share the ROI mistakes that drive advertisers crazy!  He'll dispell the Myth of the 3 Frequency and teach you how to beat the buying cycle and much more.

Speed Marriott                                     P1 Learning, IBA's online training videos

Speed believes in creating fun and simplified online training.  No more mind numbing content or heavy manuals.  Great Ideas and practices available in your pocket, when you need it.  Sp;eed will bring some of his favorite online lessons to IBA2014.  If you are already a user, you will enjoy this personal training session.  Not yet a P1 user, train with Speed and you'll make this a regular routine each week!

 "Lessons in Training Daily"

Whether you are perfecting your prospecting skills, looking for new opportunities, just trying to find something for that difficult client, Speed is leader in training daily!

  Brandeis Hall, RAB

"Cause Marketing"

takes your retail or consumer products cause promtion to new heights.  Explore  cutting edge best practices for creating successful, mutually-beneficial cause marketing programs.  Tie your cause marketing and promotions to real-world results!

"Contest Sponsorships for Advertisers"

Everybody loves a contest and while contests have been around since the time of the ancient Greek Olympics, they have taken on a new life with social media.  But what are they actual measurable benefits to get advertisers to pay big bucks to sponsor them?  Learn the 5 benefits of sponsorship that every advertiser desires.

Fred Jacobs, Jacobs Media

"The Connected Car"

 Session focuses on the impact and opportunities presented by the changes in entertainment systems in the automobile and the implications for the radio industry.  Session is packed with data generated by Jacobs Media Research and interviews with auto leaders.

"Techsurvey 10"

 Techsurvey 10 is a comprehensive research project that looks at the changing digital, social, and mobile habits of over 32K radio listeners from over 200 radio stations across the country.  Trainees will be able to apply this information to their specific station.

Expert Panel:  Social Media Selling Stars

Each year Mike Hulvey, COO, Neuhoff Media gathers star performers from around the country for IBA's Expert Panel.  This year's panel tackles "Social Media" and features three trainers who are using and making money with social media.  Panelists include:  Erica Pefferman of The Ruckus Group, Missouri; Valerie Elgart, Director of Sales for WMVT-TV, Idaho; and Matt Coen, President of Second Street, Missouri.  Mike Hulvey will moderate this panel that will allow plenty of time for Q&A.

IBA Silver Dome Awards Sponsored by the Illinois Army National Guard and BMI

After a long day of training, IBA invites you to wind down and plan to attend the IBA Silver Dome Award Banquet that recongnizes the "Best in Illinois" broadcasting with over 80 Silver Dome Awards and the IBA Stations of the Year.   Welcome reception begins at 5:30 with the Dinner and Awards begining at 7:00 pm.  Tickets can be purchased individuallyat $50 each or as a table of ten for $450 so the entire station can celebrate.  Tickets are also included in the All-Day Training Pass, just $99.

The Illinois Army National Guard will kick-off the evening with their Minutemen Awards that recongnize station's efforts in supporting the Guard by airing the NCSA/PEP campaigns along with Guard and Veteran activities. 

Silver Dome Co-Hosts Brian Barnhart of WDWS and Jennifer Roscoe of WCIA-TV will keep the awards program moving along so that you all get home by a respectable hour.  The new Miss Illinois will join us for photos with the winners.

 Buy your tickets to the Silver Dome Awards using the "Register Now! link below.