Internet Marketing for Small Business Workshop
Branding for Small Business
Wednesday, November 12, 2014
6:30 pm - 8:30 pm | check-in starts at 6:00 pm
Stamford Innovation Center
175 Atlantic Street, Stamford, CT 06901
Fee: $20 payable at the door / $15 pre-registration
If you would like to register for this workshop please click the "Register Now" button below and complete the registration form. If you would like to get the pre-registration discount rate. After you have completed the registration form, you will see the confirmation page with your information. At the top of the page, you will see a link in green. Please copy and paste the link into your internet browser - it will take you to the Stamford Innovation Center's webpage showing the discounted rate. The discounted rate is available when paying by credit card in advance.
Where: Stamford Innovation Center, 175 Atlantic Street (corner of Main St.), Stamford, CT 06901
Driving Directions
Parking: Stamford Mall Garage (garage parking fee is $.50 for 3 hours); Municipal Lot at 62 West Park Place (behind Curly's); limited street parking is also available free after 6:00 pm
What is a brand? Is it your logo? The colors and type on your signs? It's all of these, but much more. Branding, one of the least understood aspects of marketing, is actually the core value that informs every other aspect of your marketing efforts, from appearance to messaging to content to customer service.
This workshop will de-mystify branding and show how to create, revive, rescue and use a small business's brand identity as the primary direction of your internet marketing roadmap, to guide the website, content marketing, email marketing, social media, blog, direct marketing, networking and advertising efforts.
You will learn:
- How to identify underlying brand values in other businesses and your own.
- Examples of excellence and examples of dismal branding efforts.
- How to create brands that reinforce your marketing message.
- What is on-message and what is off-message in branding.
Presenter: Jodi Meryl Wallace is President of JMW & Company in Norwalk, CT. Jodi is a branding strategist, marketing expert and social media enthusiast with over 30 years experience helping organizations, from technology start-ups to multi-million dollar hospital corporations, build strategic brand strategic brand initiatives and innovation marketing campaigns. Jodi has served as CMO for a $150M public company and has held senior level positions at leading marketing agencies.
Moderator: Jeff Seaver owns Seaver Interactive, a website design and internet marketing agency in Westport, CT. With 20 years of experience, he has designed and build hundreds of websites and internet marketing campaigns, and teaches internet marketing at the graduate school level. Jeff is also a SCORE counselor. He developed, co-teaches and moderates this Internet Marketing workshop series for SCORE.
As a resource partner of the U.S. Small Business Administration, SCORE mentors, conducts workshops and provides free counseling to new and existing small businesses.
For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at: www.scorenorwalk.org
If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at: score.fairfieldcounty@gmail.com