When: Monday, October 6, 2014; 6:00 pm - 8:00 pm; check-in starts at 5:30 pm

 


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Where: Ferguson Library, 96 Broad Street, Stamford, CT  06901

 


 
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As a resource partner of the U.S. Small Business Administration, SCORE mentors, conducts workshops and provides free counseling to new and existing small businesses.

      

For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at:  www.scorenorwalk.org

      

 

If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at:

score.fairfieldcounty@gmail.com


 

A FREE Five Building Blocks of Growth For Your Small Business Series Workshop Presented by SCORE and Co-Sponsored by the Ferguson Library

Making Your Marketing More Effective

Monday, October 6, 2014

6:00 pm - 8:00 pm | check-in starts at 5:30 pm

Ferguson Library

96 Broad Street, Stamford, CT 06901

This workshop will unlock the keys to effective marketing. It will help you to make your marketing spend move the needle for your business.

You will learn how to:

  • Find and attract profitable customers that are the best fit for your company.
  • Segment your customers into like groups to better help you serve them.
  • Determine how your customers make their buying decisions and how that affects your marketing.
  • Develop effective branding and marketing messaging.
  • Define your company's competitive advantages.

Our Speaker:

John Harmon is Managing Director of Adulant Consulting Services which advises small and medium size businesses on strategies for growth and operating excellence. John has held senior leadership and executive positions in sales, marketing, quality management, strategic planning, and new business development at Eastman Kodak, The Gartner Group and Pitney Bowes. He is also a SCORE business counselor.