As a resource partner of the U.S. Small Business Administration, SCORE mentors, conducts workshops and provides free counseling to new and existing small businesses.
For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at: www.scorenorwalk.org
If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at:
score.fairfieldcounty@gmail.com
A FREE Small Business Workshop Presented by SCORE and Co-Sponsored by the Weston Library
Influencer Marketing: How Businesses Can Work With Bloggers and Generate "Earned Media" For Your Brand
Thursday, September 11, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Weston Library
56 Norfield Road, Weston, CT 06883
Marketing with bloggers is big business and is called "influencer marketing". It's a way for brands to identify, reach, and connect with bloggers and blogging sites that will promote their business and in effect - create earned media (free media marketing).
You will learn about:
- Working with Influencers: How working content creators can grow your business.
- How to properly approach editors, bloggers and content creators.
- Vital Visuals - Why using Instagram and YouTube are a must for exposure.
Our Speakers:
Nancy Kenney is a digital marketing and social media professional who enjoys blogging on emerging media trends and new technology. As a guest blogger she has focused on eco-friendly and healthy living. Ms. Kenney's writing have been featured in Champlain College Alumni Newsletter, Planet Media, LLC, Fair Trade USA, and Bambootility, Denver Green Streets, Colorado Green Channel, Mountain Town Magazine, and Futures Furniture, LLC, and she is published on LinkedIn.
Gina Zammit is a writer, blogger, video host, and editor of Norwalk Hamlet Hub. Ms Zammit's writing has appeared in numerous publications including The Huffington Post, AAA Traveler Magazine, and Buzzfeed, and her brand partnership include the Seoul City Government, Gerolsteiner Water, Concepts Korea, Austria Tourism Board, and the U.S. Open.