A FREE Internet Marketing for Small Business Workshop Presented by SCORE and Co-Sponsored by the Westport Library

Social Media B2B for Small Business

Tuesday, September 2, 2014

6:00 pm - 8:00 pm | check-in starts at 5:30 pm

Westport Library

20 Jesup Road, Westport, CT 06880

The sixth in a series of eight presentations on internet marketing, this program will show small business owners how to make the best use of the Social Media platforms oriented towards B2B (Business-to-Business) - LinkedIn and Google Plus - as key parts of an overall internet marketing strategy.

You will learn how to craft and implement your message and utilize the technologies so that your presences on LinkedIn and Google+ can create genuine connections that convert strangers into leads, leads into customers and customers into evangelists for your brand, and how to integrate these efforts in ways that will enhance your business's website, search engine positioning and overall marketing effort.

Our Presenters:

Jeff Seaver (presenter and moderator) owns Seaver Interactive, a website design and internet marketing firm in Westport, CT, with over 20 years of experience building websites and in the communication arts. He teaches internet marketing at the graduate school level. Jeff is a SCORE counselor, and developed and moderates this internet marketing workshop series for SCORE.

Jon Dupree is the owner of Calibrate Marketing & Mentoring in Danbury, CT. Jon has over 20 years of experience in sales and marketing in the B2B market. He is also an experienced technologist and trainer, providing a unique perspective for internet marketing. Jon develops marketing strategies for start-ups and smb's to improve digital performance in e-mail, search and social media to obtain greater response and ROI from these strategies. He holds an Economics degree from Syracuse University and is a certified ISO 9000 auditor.