A FREE Workshop Presented by SCORE Fairfield County and Co-Sponsored by the Westport Library

Internet Marketing for Small Business

Making Branding Work

Tuesday, May 6, 2014

6:00 pm - 8:00 pm | check-in starts at 5:30 pm

Westport Library

20 Jesup Road, Westport, CT 06880

What is a brand? Is it your logo? The colors and type on your signs? It is all of these, but much more. Branding is one of the least understood aspects of marketing, yet it is the core value that informs every other aspect of your marketing efforts, from appearance to messaging to content.

This workshop will help de-mystify branding and show you how to create, revive or rescue your small business brand identity and use it as the core value of your internet marketing road map that will guide your website, content marketing, email marketing, social media, blog, direct marketing, networking and advertising efforts.

You will learn:

• How to identify underlying brand values in other businesses and your own.
• Examples of excellence and examples of dismal branding efforts.
• How to create brands that reinforce your marketing message.
• What is on-message and what is off-message in branding.

Presenter: Jodi Meryl Wallace is President of JMW & Company in Norwalk, CT. She is a branding strategist, marketing expert and social media enthusiast with over 30 years experience helping organizations, from technology start-ups to multi-million dollar hospital corporations, build strategic brand initiatives and innovation marketing campaigns. Jodi has served as Chief Marketing Officer for a $150M public company and has held senior level positions at leading marketing agencies.

Moderator: Jeff Seaver owns Seaver Interactive, a website design and internet marketing agency in Westport, CT. He teaches internet marketing at the graduate school level. Jeff is also a SCORE counselor and developed and moderates this Internet Marketing workshop series for SCORE.