Fairfield County SCORE & The Westport Library

Presents the Following Workshop 

Developing Fresh, Original Content to Grow Your Business

Wednesday, June 27, 2012

10:00 am - 12:00 noon

Check-in Starts at 9:30 am

Westport Library

20 Jesup Road | Westport, CT  06880

The McManus Room

This is a FREE Workshop

One of the leading methods of growing your business is to communicate your business' products and services via fresh content disseminated in print, online and social media.  In this practical, results oriented workshop, you will learn how to use content to grow your business.

You will learn to:

• Identify your business' content and message.
• Use content and publishing to grow your business.
• Select the right publishing tools and methods for your business.
• Put together an effective content program.
• Combine your content program with your other sales and marketing activities.
• Evaluate your results and making any necessary adjustments in your content or program

Presenter:  Deirdre Silberstein

Deirdre is the President of Silberstein & Associates, a business communications and publishing consulting firm.  She works with companies, professional services firms and entrepreneurs on creating and implementing effective publishing programs and on using the programs to reach their business and communications goals.  Deirdre has more than 30 years of experience in publishing and communications, both in the publishing industry and in corporate communications and knowledge management.