SCORE Seminar: Hitting your Target: Effective Market Segmentation and Lead Generation

Learn how to identify and reach customers or potential funders for your Business-to-Business, Business-to-Consumer, or Non-Profit organization.

Attend this informative, free session, which will cover key concepts and emerging trends related to market segmentation and lead generation, moving to a focus on relevant resources available at no cost via online services of the Burlington County Library (BCLS). The audience will learn about how to use online library resources to:

identify, assess, and characterize market segments
compare market potential of different demographic segments or geographic markets
leverage mapping, charting, and consumer lifestyle data to analyze markets
generate targeted leads for both business–to–business and business–to–consumer markets.
keep on top of emerging segmentation and lead generation developments relevant to their business
leverage online library resources to research and identify funding /grant opportunities (for nonprofits)

Three online information resources will be discussed which are licensed by BCLS and available to local residents :

Reference USA
Access to business, residential and health directories. Search company and organizations by name, major industries, geographic area, and other criteria. Residential listings may be used to generate sales leads or for marketing analysis

Demographics Now
Geographic business intelligence for business & marketing plans, determining where you should locate your business, understanding your customers better, targeting direct mail and advertising programs, lifestyle customer segmentation, and more.

Foundation Directory Online

THE comprehensive resource for organizations seeking to pinpoint promising funding opportunities. People who manage, work for, or volunteer for a non-profit, can use this online resource to research funding opportunities.

Enhance your skills and effectiveness in identifying and reaching your customers or funders- Register Below!

Your Speaker: Joan C. Divor

Joan is the Business Services Librarian and Coordinator of Community Partnerships for the Burlington County Library System. She has over 25 years of corporate experience as a library manager, and in market research, competitive analysis and business intelligence.

As the Business Services Librarian, Joan creates services and develops resources & programs to help local businesses and non-profits leverage library and community resources to grow and succeed. Joan markets the library to the business and community groups speaking engagements and has the designation of Competent Toastmaster from Toastmasters International. She collaborates with organizations such as SCORE, SBDC, and Burlington County Economic Development.

As Coordinator of Community Partnerships, Joan develops relationships with key community groups and finds creative ways to bring library services to them. She offers specialized services to distinct groups such as schools, in addition to businesses and nonprofits.

Joan is also a member of Southern NJ SCORE.