Bulletproof Branding PART 2 

Susquehanna SCORE Facilitated by Kristin Rohrbaugh, Rohr+Design

WHEN: Wed, Aug 21, 2019, 9-10:30am
WHERE:  YCEA, Callahan Room, 144 Roosevelt Ave, York, PA 17401
COST:  $25, Free for Veterans (call 717-845-8830), 50% discount for YCEA & Buy Local members after completion.

Are you struggling with answering the not-so-simple question, of “What are we all about and why should anyone care?” Are you eager to develop a brand and tell a compelling story about your company, product, or service that will resonate with and attract potential clients? Do you need to gain a deeper understanding of what makes your brand special, or figure out how to create the kind of brand that people love and simply cannot live without? Do you hear about tons of marketing strategies and platforms, but you have no idea where to start? Brands that are relatable and evoke emotions get noticed. They constantly evolve, innovate, inspire, and grow. ROHR+DESIGN specializes in our proprietary brand strategy process that is centered around discovery, people, passion, and movement. We help you focus your brand to ensure authenticity, clarity, consistency, and lasting emotions with your consumers, inspiring them to take action and move you forward. By employing our proven 12-step brand-building methodology and design thinking model to define and position your company or product, we ultimately create deeper emotional connection with everyone who comes into contact with your brand. We invite you to take some time to reflect, self-discover, and tackle your strategic branding challenges through our multi-part workshops and creative exercises. We will discover the genuine, authentic soul of your brand, jump-start creative ideas, and help you explore the elements of your brand you need the most help developing. The result is a meaningful understanding of who you are and what your brand stands for, and solid positioning that reflects your vision, values, purpose, and culture. We’ll cut through the jargon and clutter, pull you from indecision, and give you actionable ideas to solve your most pressing branding challenges.