Email Marketing - Strategies and Tactics 

Staying visible to your customers and prospects has become even more important when it comes to brand recognition and loyalty. When you have the right marketing tools, it can be fun and efficient. 

 Join us for an insightful marketing seminar and go home with clear "next steps" to accelerate your business and generate more revenue and success, with email marketing combined. 

 This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing.

 We will discuss:

• What type of content to use in your campaigns;
• How to get more people to stop and read your messages;
• How to get more action - or reaction to your messages and offers;
• Why using images on social media channels creates higher engagement; and
• Why your content should be mobile-friendly

You'll learn what it means to run effective email marketing campaign and what tools you can use to measure the success of your efforts without spending lots of time or money.

 Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.