AmSpa's Midwest Medical Spa Workshop,

Staff Training and Networking Reception 

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This program will combine AmSpa’s well-known focus on legal and regulatory matters with expert sessions on the business of aesthetics. There will be a parallel track providing hands-on instruction to med spa support staff on issues like answering the phone, selling skincare products/procedures, and treating clients professionally to help increase spas revenues.

**Attendees will receive the CME monograph Risk Management for the Practicing Physician, an enduring material certified nationally for 5.5 Category I CME hours**

The Agenda* for the regulatory and marketing track will include:

8-8:30 am: Registration & Breakfast

8:30-8:40 am: Welcome

8:40-9 am: The Thin Line Between Success and Bankruptcy--Presented by Steven Dayan, MD

9-10:45 am: Overview of Midwest Region Rules and Regulations Affecting the Medical Spa, Aesthetic and Laser Industries—Presented by Craig Haran and Thiersch & Associates

• Commissions: The fee-splitting conundrum—is it legal? Is Groupon fee-splitting?
• Ownership: Who can own a med spa and what is the best way to structure a corporation?
• Medical spa supervision and delegation—Must a physician be present and examine every new patient?
• Aestheticians and laser technicians: What they can/cannot do in a medical spa.
• Legal: The laws surrounding referrals and gift cards.
• Noncompetition/nonsolicitation agreements: Protect your practice and earn loyal employees.
• Question and answer session

10:45-11 am: Break

11-11:30 am: OSHA Compliance Within a Medical Spa—Presented by Steven Wilder, Sorensen, Wilder & Associates

• Five steps to attaining OSHA compliance.
• Seven common OSHA compliance issues.
• What you should do if an OSHA surveyor pays you a visit.
• How to write and teach your workplace safety programs; who should be trained on your team; and what training must be ongoing.

11:30-Noon: Social Media—Presented by Barry Herrin, JD, Smith, Moore, Leatherwood

• Legal considerations
• Pitfalls

Noon-1 pm: Lunch

1-1:30 pm: Anatomy of a Successful Medical Spa—Presented by Eliza Parker, MD, Cadella Medical Spa and Wellness Center

• Know your target audience.
• Keep up with the changing times.
• Learn how to distinguish yourself from your competition.
• Hire the right staff.

1:30-2 pm: HIPAA and Its Application Within a Medical Spa—Presented by Craig Haran and Thiersch & Associates

• Common HIPAA liability exposures.
• HITECH Act of 2009 with expanded HIPAA privacy rules in 2013—what they mean to you.
• Policies and training needed to be HIPAA compliant.

2-2:30 pm: Keep More of What You Make: Best Practices in Corporate Structure, Tax Reduction, and Benefit Planning for Medical Spas—Presented by Carole Foos, OJM Group

• The best ways to structure the med spa for tax reduction and wealth-building.
• Corporate structure for the spa and other related entities, in terms of tax reduction.
• How to reduce taxes at the spa and personal level.
• The optimal use of captive insurance arrangements in the med-spa environment. 
• Benefit-planning, including the use of qualified, nonqualified and fringe benefit plans to save taxes and build wealth.

2:30-3 pm: Hiring Independent Contractors vs. Hiring Employees—Presented by David Thibault, Brown CPA

• Benefits
• Drawbacks
• Control
• Misclassifying
• Playing it safe

3-3:30 pm: Break

3:30-4 pm: How Digital Marketing Can Help You Find, Serve and Keep More Patients ... Profitably—Presented by Timothy Sawyer, Crystal Clear Digital Marketing

• How to leverage social media to engage new and existing patients.
• How to make sure that your website is actually converting visitors into paying customers.
• SEO secrets and strategies, and how you can absolutely make more money with an effective search strategy.
• Best practices of e-mail marketing, and how to increase new patients and dramatically increase your per patient revenue.
• Blogging—Why you can't afford to not do it.
• How to measure ROI with your digital marketing efforts.
• How to avoid the most common mistakes medical spas make when approaching digital marketing
• Using LinkedIn: How to increase your network and visibility; attract more clients and drive traffic to your website; and boost your personal brand while forming valuable relationships.

4-4:30 pm: Skin Care as a Retention Tool—Presented by Terri Wojak, LE, True U Esthetics

4:30-5 pm: Secrets of My Success Roundtable Discussion—Presented by Terri Wojak, LE, Eliza Parker, MD and Alex Thiersch

• What other successful physicians/medspa owners do

*Agenda subject to change

 

The Agenda* for the concierge staff training track will include:

8-8:30 am: Registration & Breakfast

8:30-8:45 am: Welcome

8:45-9:45 am: Professionalism: Presenting Your Best Self—Presented by Emily Katz, EK Truth

9:45-10:45 am:  Patient Consultations: How to Assist in Their Success—Presented by Terri Wojak, LE, True U Esthetics, and John Treadwell, Fabulous Face Presents

10:45-11 am Break

11-Noon: Retail and Upselling in the Medical Spa—Presented by Terri Wojak, LE, True U Esthetics, and John Treadwell, Fabulous Face Presents

Noon-1 pm: Lunch

1-2 pm: Staff Concierge and Practice-building Techniques—Presented by Terri Wojak, LE, True U Esthetics, and John Treadwell, Fabulous Face Presents

2-3 pm: Are You Providing the Best Customer Service? Presented by Kevin Mendell, Alma Lasers The Pitfalls of Fee-splitting—Presented by Alex R. Thiersch and Renee Coover, AmSpa

3-3:30 pm: Break

3:30-4 pm: The Pitfalls of Fee-splitting--Presented by Alex R. Thiersch and Renee Coover, AmSpa

4-4:30 pm: HIPAA and Its Application Within a Medical Spa—Presented by Craig Haran and Thiersch & Associates

• Common HIPAA liability exposures.
• HITECH Act of 2009 with expanded HIPAA privacy rules in 2013—what they mean to you.
• Policies and training needed to be HIPAA compliant.

4:30-5 pm: OSHA Compliance Within a Medical Spa—Presented by Steven Wilder, Sorensen, Wilder & Associates

• Five steps to attaining OSHA compliance.
• Seven common OSHA compliance issues.
• What you should do if an OSHA surveyor pays you a visit.
• How to write and teach your workplace safety programs; who should be trained on your team; and what training must be ongoing.

*Agenda subject to change

AND DON'T FORGET, a 2 hour networking reception that follows!

As many of you have already heard, AmSpa throws one hellava networking reception!  This networking reception is one you MUST attend.  Mingle with your colleagues, presenters and exhibitors and discuss what you’ve learned during the workshop while enjoying hors d’oeuvres & drinks!  There isn’t a better way to absorb, decompress and relax after such a great day!

Register Now!