AmSpa's Southwest Medical Spa Workshop,

Staff Training and Networking Reception 

Register Now! Are you an AmSpa member?  Call us for your promo code to receive a $30 off each attendee

This program will combine AmSpa’s well-known focus on legal and regulatory matters with expert sessions on the business of aesthetics. There will be a parallel track providing hands-on instruction to med spa support staff on issues like answering the phone, selling skincare products/procedures, and treating clients professionally to help increase spas revenues.

**Attendees will receive the CME monograph Risk Management for the Practicing Physician, an enduring material certified nationally for 5.5 Category I CME hours**

The Agenda* for the regulatory and marketing track will include:

Registration & Breakfast

HIPAA and its application within a medical spa presented by Harry Nelson

• Common HIPAA Liability Exposures
• HITECH Act of 2009 with expanded HIPAA privacy rules in 2013, what they mean to you
• Policies and training needed to be HIPAA compliant

Non-competition/Non-solicitation agreements presented by Renee Coover

• Using non-compete and non-solicitation clauses to protect your practice and create loyal employees
• How non-competes and non-solicitations help and hurt your practice
• How to make the agreements enforceable and still have employees sign

Turn you phone calls into profits presented by Catherine Maley

• 5 phone fixes worth $528,000
• Good/Bad phone calls
• Build a word of mouth practice
• Win back long lost patients
• How YOU can be indispensalbe to the practice
• 5 gaps costing you dearly

Show me the money: increase your cash flow!  Drivers for top-line revenue and bottom line profit presented by Terri Wojak

  How do you compete with those that attend and expect a different price point

• The key metrics that increase cash flow in a medical aesthetics practice
• Industry trends that are driving results
• Key factors to increase average sale, profit per sale, and recurring income
• Key factors for reducing expenses that are "cash suckers"
• Key result areas in treatment options, retail sales, and expense control
• Why "bundling" makes a BIG bottom line difference
• Working "on" the business while working "in" the business

Social Media presented by Harry Nelson and Alex Thiersch

• Legal considerations
• Pitfalls

Overview of West region rules and regulations affecting the medical spa, aesthetic and laser industries presented by Harry Nelson, Renee Coover and Alex Thiersch

• Commissions: the fee splitting conundrum – is it legal?  Is Groupon fee splitting
• Ownership: who can own a med spa – how best to structure a corporation
• Medical Spa Supervision and Delegation - must a physician be present, examine every new patient
• Aestheticians and Laser Technicians: what they can/cannot do in a medical spa
• The laws surrounding referrals and gift cards
• Question and Answer Session

What's working in med spa marketing: a look into 3 successful med spa marketing case studies presented by Matthew Ardnt and Tom Sullivan

• Why digital marekting is vital for every cosmetic practice
• What works and what doesn't work
• How to properly execute a marketing campaign
• How to gauge effectiveness

LUNCH

OSHA Compliance within a medical spa presented by Steven Wilder

• Five steps to attaining OSHA compliance
• Seven common areas where OSHA will get you
• What you should do should your OSHA surveyor pay you a visit
• How to write and teach your workplace safety programs, who should be trained and what must be kept ongoing

Claim trends within the med spa industry presented by Brian Alva and David Shaffer

• Most common claims
• Ramifications
• How to prevent
  

Secret of my success roundtable discussion with  Practical tips presented by Terri Wojak and John Treadwell

• What other successful physicians/medspa owners do

*Agenda subject to change

 

The Agenda* for the concierge staff training track will include:

Staff concierge and practice building to increase revenues

• Greeting clients
• Turning a call into an appointment
• Scheduling and cancellations
• Selling products
• Dressing for success
• Checking out
• Referrals
• Preselling procedures

Patient consultation

• How to assess a face and what the patient’s needs are
• Overcoming objections
• Follow up
• Securing a loyal patient
• How fillers increase revenues
• Dealing with a difficult patient
• Selling a series
• How to keep consultations fluid
• Preventing patient fatigue
• How to address pricing

Marketing 

• Working with your local vendors to obtain free products or services and increasing your network
• Utilizing your patients for referrals
• Business plans A to Z
• Working with local media
• Packaging your services 

 *Agenda subject to change

 

AND DON'T FORGET, a 2 hour networking reception that follows!

As many of you have already heard, AmSpa throws one hellava networking reception!  This networking reception is one you MUST attend.  Mingle with your colleagues, presenters and exhibitors and discuss what you’ve learned during the workshop while enjoying hors d’oeuvres & drinks!  There isn’t a better way to absorb, decompress and relax after such a great day!

Register Now!