Workshop Description: A practical "How-To" overview of web-based marketing and determine how it fits your organization. Time for individualized question and answer discussion with experienced marketers.
Expected Outcomes: This workshop will provide a broad overview of web-based marketing that will provide you with an understanding of:
1. Marketing basics used in web based marketing,
2. Steps to create a professional looking website,
3. Role of your website as the foundation for economical marketing,
4. How to increase site traffic and the search engine ranking of your website,
5. How to evaluate the performance of your website using Google analytics, and
6. Incorporating social media into your web based marketing.