Free Seminar in Chicago, IL in August!

Join Constant Contact for this informative FREE workshop designed to teach you the best way to market your business and  provide strategies to create successful email newsletters and announcements!

Wednesday,  August 20, 2014 from 8:30am to 12:00pm CDT

8:30am-9:00am - Registration & Networking
9:00am-10:15am - Build Your Marketing Toolkit
10:30am–12:00pm - Newsletters & Announcements 

Build Your Marketing Toolkit

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.

This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

• What marketing really is (and isn’t).

• How marketing has changed in ways that benefit small businesses.

 • The importance of setting goals and objectives for their marketing efforts.

 • The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.

 • It’s ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow. 

 Newsletters and Announcements

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

 • The different types of newsletters

 • What to write about in your newsletter or announcement and how to consider using images

 • Subject line best practices, and when to send your newsletter

• The importance of understanding how connected email and social media are…they have to be done together.

• What types of additional tools might be useful

  Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.  

Presented by:  Steve Robinson, Area Director Midwestern United States and Canada, Constant Contact

Register Now!