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When

Monday March 16, 2015 from 6:00 PM to 8:30 PM CDT
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Where

Hayner Library 
132 Alton Square Mall
Multipurpose room, Hayner Library
Alton, IL 62002
 

 
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Contact

SW Illinois SCORE 
Southwest Illinois Chapter 0423 
618-467-2280 
score@lc.edu 
 

SW Ill. Chapter Simple Steps Series Workshop #3 

In this introduction to marketing communications, learn how to maximize your customer reach. Outline and execute a marketing strategy. Test your marketing message. Choose the right sales channels. We discuss different marketing and pricing strategies, positioning, and the difference between features and benefits.