The Difference Between a Dream and a Goal

In the theme of planning for the New Year, this workshop will not only teach us how to make our goals S.M.A.R.T., but we will learn the difference between a dream and a goal. This interactive workshop will be an exercise that will allow each person to take one goal (personal or business) and plan out the strategies and action steps needed to accomplish their goal.

Februrary 18

Breakfast Buffet: 8:30-9:00 a.m.

Workshop: 9:00-11:00 a.m.

$35/WiBN Members & BBB Accredited Businesses

$45/Others

$25/Full-Time Students

Meet Our Speaker

Cheryl El-Alfi

Cheryl describes herself as: “I have a head for business and a heart for helping”.  She works with W/MBE business executives and their leadership teams to implement the strategies necessary to grow their business within the corporate supply chain.  Cheryl’s approach is to align the supplier diversity goals of the corporate client to the capabilities and capacity of the W/MBE suppliers.  Her business style is to teach as she leads. 

Cheryl’s expertise in the area of evaluating the corporate customer’s needs and the W/MBE’s business delivery operations, and appropriately designing the W/MBE’s business development programs, has resulted in delivering fantastic results for the business owners with whom she has worked.  

Some key examples are:

• Led the strategic growth with corporate partners such as IBM, MCI, and UPS from $8M to $20M in less than five years. 
• Managed the strategic relationship with Procter and Gamble and experienced 1113% business growth in one year.
• Grew the corporate client’s business at the same time she grew the W/MBE’s business. 
• Positioned the W/MBE for Supplier of the Year and Corporate Plus in two years.

“One of the best compliments I’ve ever received was when the Supplier Diversity Manager first met me and said “so you’re the person who infiltrated my supply chain”. Cheryl’s response was, “guilty”. The client went on to thank her for helping them win their first international client.

Chery’s background is unique and diverse. Her knowledge of and working experience in supplier diversity programs includes the Small Business Administration’s 8A program in addition to Corporate America’s W/MBE programs. She has mastered the skill of leveraging these programs to not only help the W/MBE businesses achieve their financial goals; but also the Corporate Supply Chain’s diverse spend goals. She refers to this as a “win-win” situation.

 

*Cancellation notice must be given three business days prior to an event.

While we understand that plans and schedules change causing missed events, we are often held financially liable for the headcount we provide vendors and, as a non-profit, cannot absorb these charges. Invoices will be sent to individuals who register but don't pre-pay and provide sufficient cancellation notice. Registrants who are not able to cancel three days prior to an event may send another individual from their company in their place. Thank you for your understanding and cooperation in this matter.

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