Digital Advertising Workshop

During this one-day workshop, engage with subject-matter experts and industry peers as we explore the basics, processes and benefits of digital advertising sales. Learn the best practices to effectively manage your client’s needs, the digital buying journey and advertiser retention.

This one-day workshop will provide beneficial information that participants can put into practice immediately. Learning objectives include:

• Understanding Digital Advertising Basics and the Digital Buying Journey

• Exploring Product Specific Capabilities

• How Best to Utilize the Google Platform

• Best Practices When Targeting Specific Vertical Markets

• Real World Success Stories Related to Client and Advertiser Retention

Meet the presenters

Jonathan Muzio is the Vice President of Business Development at AdCellerant. In this role, Jonathan strategically aligns AdCellerant’s proprietary technologies, services and capabilities, and operations within the existing sales and operations infrastructure of AdCellerant’s local media and agency partners in order to drive bottom and top-line revenue across all digital channel revenue opportunities. In addition, he is responsible for overseeing the entire onboarding strategy for new partners by developing customized training programs across all partner footprints to provide in-depth training programs of all digital advertising platforms, as well as all of AdCellerant’s capabilities and operational processes. Previous to being promoted to Vice President of Business Development, Jonathan served as the Sr. Director of Sales for AdCellerant, an account management position to primarily support a few of AdCellerant's white-gloved partnerships. Prior to his time at AdCellerant, Jonathan was a Regional Search and Social Media Sales Director for AdTaxi Networks where he oversaw the sales, execution, fulfillment, and training of all AdTaxi search and social related platforms across all East Coast Digital First Media owned and operated properties, as well as all alliance partner relationships.

Ben Bouslog is the Business Development Onboarding and Transition Specialist for AdCellerant. His role consists of onboarding and training new partners on the products and processes that AdCellerant uses to help each individual partner create strategic digital strategies to drive revenue while maintaining efficiencies across their businesses. Ben brings an operations background, account management, customer support and client relations skills to the AdCellerant team. Prior to joining AdCellerant’s Business Development team, Ben worked as a Programmatic Campaign Manager for AdCellerant for two years. He was also an SEM Product Specialist for SmartReach Digital, fulfilling paid search campaigns across dozens of verticals nationwide.