‘So, you want to win an award’ will look at the substantial value of awards to a business, including the value beyond the trophy. Looking at the business benefits and how awards can fast-track reputation and differentiation through to aiding recruitment and allowing SME’s to compete with Corporate Companies. During the workshop we will look at the approach to entering and winning awards including category selection, specific award considerations, how to gather evidence and the considerations that need to be made to maximise value and prepare for awards events and award success.