Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Suzan Czajkowski is a Communication and Online Marketing Coach and a Master Certified Authorized Local Expert for Constant Contact. She works closely with small business owners and nonprofits so that they are involved in developing their own marketing strategy. Using Suzan’s marketing approach, her clients integrate their online presence across a multitude of platforms including social media, email, newsletters, blogging and websites, so that everything works together efficiently & effectively, generating more results from less work. To learn more, visit TheCommCoach.
#RockYourHolidays
It’s that time of year – the hustle and bustle of the holiday season is upon us. There is no better time to reach out to your customers, bring new clients in, and boost repeat and referral business! Whether you have a retail shop, provide a specialized service or work business-to-business, or have a nonprofit in need out outreach, this workshop will provide simple, practical tips for closing out 2014 on a high note.
Participants will learn:
- How to leverage social media to engage new and existing customers
- Which promotions and special offers work for your business right now
- Best ways to drive response from your emails and social posts
- Easy strategies to keep your offers looking good on a cell phone or tablet
- How to create and manage a campaign for the holidays (it’s easier than you might think!)
- Create a simple playbook to plan your marketing activities all season long
- Most importantly, how to measure your results to get more out of your effort along the way
Roll Your Marketing Toolkit into an Effective Strategy
No matter what the season, a small business needs an effective marketing strategy to reach customers and prospects. Are you covering all of our bases? Which of the many available tools should you be using? And then, how do you use it correctly for your specific marketing needs? This seminar will help you explore these core concepts and make the right decision for your small business.
As an attendee of this seminar, you will:
- Explore what marketing is (and what it is not)
- Examine some frameworks that show how different online marketing tools can (and should!) work together to help you achieve your goals
- Learn how to set effective goals and objectives for your marketing efforts
- Identify steps you can take immediately to integrate your tools so that they work together towards your goals
Join us and learn how to roll together the right tools to build effective campaigns and grow your business!