Small Business Learning Center

    Corporate Branding

What do people think about when they see your name or logo?  Branding is important because it  conveys your promise to your customers.  This will be covered in this agenda:

• What is branding and why do it
• Your strategy development
• What makes a good corporate name
• Logo development
• Product and service branding
• Brand look and feel
• Your Standards guide
  

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